Six Ways to Motivate Consumers
The online marketing spend is growing fast, and in particular, spending on interactive promotions such as online contests, sweepstakes, and advergames is expected to nearly triple to $22 billion by 2012....
Winning in the Last Mile
OgilvyAction creates brand experiences that provoke action. We influence shoppers along their path to purchase with engaging ideas that close the sale....
Universal Music Special Report
Whether given as a gift with the purchase of an item or offered for sale, branded compilation CDs created by Universal Music Special Markets help boost holiday sales...
Retail Loyalty: Turning the Tide on Discounting
Life is tough out there at the mall. Customers have been conditioned to bargain hunt, discounts are becoming deeper and more regular, and maintaining brand image is becoming ever more challenging in an information age where blogging and user-generated content has become all the rage....
Bringing Trust Back into the Rebate Relationship
Financial Services Management Corporation (FSMC), a subsidiary of MoneyGram International, Inc., is a leading processor of promotional payments. For more than 20 years, the company has worked with Fortune 500 companies and many of the nation ’s top marketing and fulfillment companies to provide banking services for high-volume, low-dollar payments such as rebates and refunds. ...
Time Out
Some brands cut back on event marketing in 2006, according to PROMO’s new proprietary trend survey. The good news is that many firms plan to increase event spending this year. And they are now better able to measure results....
KEEPING THE BALL ROLLING: How To Extend Relationships with Consumers Post-Event
The event is over — the displays dismantled, the premiums packed away, and the trucks have hit the road. How do marketers ensure that their brands have truly made an impression on consumers? Now more than ever it’s become imperative for brand marketers to continue that conversation with consumers and extend that ever-important return on investment....
Custom music promotions stimulate consumers
Music stimulates the psyche. And while musical tastes vary, music itself is one of the most enduring passions people have. Top brands recognize these facts. They’re using music as a powerful and fun tool for building lasting relationships with consumers....
For more information on sponsoring a whitepaper on PROMO magazine online, contact Bryan Benjamin, Associate Publisher: bryan.benjamin@penton.com OR (201)845-2444.
