Build your Brand with Email

Do you conduct sweepstakes, stage events or offer premiums and incentives? It makes no difference what kind of promotion you do. The best way to get the word out is through e-mail. For one thing, e-mail produces better results than any other direct marketing medium. And it's cost-effective. But it has to be done right. How? That question will be answered in an Aug. 27 Promo Webinar sponsored by Campaigner....

"Road To RoadShow" Webinar Series on Entertainment Marketing

The "Road to RoadShow" program will feature three live hourlong Webcasts, which will then be available upon demand-
• TV Promotions, Aug. 19
• Film & Home Entertainment, Aug. 26
• Music Promotions, Sept. 3
The entertainment business is changing, and with it brand marketers’ promotional tactics. Each segment has its own tools and best practices. There’s a lot to keep up with, but the rewards can be enormous. Take advantage of one or all of our Webinars. You will learn how to generate strong ROI and customer interaction in each of the fields, and you’ll find out how the top brands maximize their marketing dollars. ...

ON-DEMAND WEBINARS

The Social Media Vaccine: The Search for the Cure
BOSSdev provides a full service menu of interactive solutions that we call our Digital Marketing Mix. Our Digital Marketing mix is more than a simple on-off proposition. Instead, it's about achieving the right balance of places, applications and experiences to really connect with users. At BOSSdev, we're more than prepared to create the perfect Digital Marketing Mix for your brand.

Drive Media Campaign Performance with Data and Analytics
Knowing what data to use and how to leverage that data is critical to improving the effectiveness of your online media campaigns. Join Suresh Vittal, Senior Analyst at Forrester Research and Ted Shergalis, Founder and GM of Media at [x+1], as they discuss the immediate challenges marketers face today in the online media environment and how to overcome them. Additionally, you’ll learn the 5 steps to utilizing data and analytics in order to drive the performance of your media campaigns....

PROMOLive! Interactive Marketing Online Conference
Between managing multiple projects, coming up with and pitching new ideas, conducting campaign analysis, and a million other tasks, who has time to travel to conferences and seminars? PROMO brings the content to them with the first-ever PROMO Virtual Event on Interactive Marketing...

For more information on sponsoring a webinar on PROMO magazine online, contact Bryan Benjamin, Associate Publisher: bryan.benjamin@penton.com OR (201)845-2444.

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ASK THE EXPERTS

Professionals provide answers to your questions
Interactive
Kim Collins, Realtime Media Inc.
Loyalty Brandmovers
Andrew Mitchell, Loyalty Brandmovers
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Bruce Hollander, Don Jagoda Associates, Inc

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