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"Road To RoadShow" Webinar Series The "Road to RoadShow" program will feature three live hourlong Webcasts. We’ll cover -
The L.A. Office RoadShow, the premier global entertainment marketing event, will be held in Hollywood, California September 16th to 18th. Whether you are planning to attend this year’s L.A. Office RoadShow or not, you can learn all about the techniques and effectiveness of entertainment promotions by checking out a free Webinar series on entertainment marketing. One registration allows you to attend all sessions for free! |
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| "Road to RoadShow" - TV Promotions - Tues., Aug. 19th - 2:00pm ET / 11:00am PT How TV Promotions Can Bring The Star Power Of The Tube To Your Brand |
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Featuring: John Rood Executive Vice President for Marketing ABC Family |
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While television delivers pop culture into consumers’ homes, partnering with TV products and the various networks allows brands to add an element of pop culture to their products and marketing campaigns. With hundreds of channels and options, there’s programming that appeals to every target audience! |
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| "Road to RoadShow" - Film & Home Entertainment - Tues., Aug. 26th - 2:00pm ET / 11:00am PT Bring The Big Screen To Your Brand |
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Featuring: Mary Goss Robino Senior Vice President for Global Marketing Partnerships Sony Pictures |
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Mary will give you an overview of what makes a successful movie promotion for theatrical and home entertainment release tie-ins; the tools of the trade and where you can find them; and the things that are important in a partnership—and how not to break up before you make it to the altar. She’ll also share some great case studies that will illustrate best practices for bringing that movie sizzle to your next marketing campaign. |
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| "Road to RoadShow" - Music Promotions- Wed., Sept. 3rd - 2:00pm ET / 11:00am PT Using Music Promotions To Amplify Your Brand Messaging And Activate Customers |
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Featuring: Rob Souriall Vice President for Strategic Marketing and Promotions Disney Music Group/Hollywood Records |
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Rob will explain where the growth is in today’s music industry and his thoughts on the future. He’ll show how to integrate music in an effective program; discuss the brands that can benefit most; and suggest new music distribution technologies and retail opportunities you may not even know exist! |
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| After you participate in the "Road to RoadShow" Webinars, discover the hottest marketing opportunities in film, television, music, gaming and home entertainment…only at The L.A. Office RoadShow - Register Here! | ||
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Registration for this webinar series does not register you for The L.A. Office RoadShow. |
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