The 2010 Marketing Essentials Webinar Series
The Marketing Essentials Webinar Series is produced by The Chief Marketer Network editorial team. Each 15-minute Webinar presents the latest research and best practices for marketing success within targeted applications—from e-mail and mobile marketing to direct mail and live events—and offers real-world solutions you can put into action NOW to begin to improve your marketing programs. And each Webinar includes a handy checklist that you can download, tailor and refer to throughout the year to help you stay on track.
View the latest webinars here!
ON-DEMAND WEBINARS
Build your Brand with Email
Do you conduct sweepstakes, stage events or offer premiums and incentives? It makes no difference what kind of promotion you do. The best way to get the word out is through e-mail. For one thing, e-mail produces better results than any other direct marketing medium. And it's cost-effective. But it has to be done right. How? That question will be answered in an Aug. 27 Promo Webinar sponsored by Campaigner....
"Road To RoadShow" Webinar Series on Entertainment Marketing
The "Road to RoadShow" program will feature three live hourlong Webcasts, which will then be available upon demand-
• TV Promotions, Aug. 19
• Film & Home Entertainment, Aug. 26
• Music Promotions, Sept. 3
The entertainment business is changing, and with it brand marketers’ promotional tactics. Each segment has its own tools and best practices. There’s a lot to keep up with, but the rewards can be enormous. Take advantage of one or all of our Webinars. You will learn how to generate strong ROI and customer interaction in each of the fields, and you’ll find out how the top brands maximize their marketing dollars.
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Drive Media Campaign Performance with Data and Analytics
Knowing what data to use and how to leverage that data is critical to improving the effectiveness of your online media campaigns. Join Suresh Vittal, Senior Analyst at Forrester Research and Ted Shergalis, Founder and GM of Media at [x+1], as they discuss the immediate challenges marketers face today in the online media environment and how to overcome them. Additionally, you’ll learn the 5 steps to utilizing data and analytics in order to drive the performance of your media campaigns....
PROMOLive! Interactive Marketing Online Conference
Between managing multiple projects, coming up with and pitching new ideas, conducting campaign analysis, and a million other tasks, who has time to travel to conferences and seminars? PROMO brings the content to them with the first-ever PROMO Virtual Event on Interactive Marketing...
For more information on sponsoring a webinar on PROMO magazine online, contact Bryan Benjamin, Associate Publisher: bryan.benjamin@penton.com OR (201)845-2444.
