Viral/Word of Mouth News
AT&T’s Social Exec Talks About Focusing its Facebook Presence
Social media has led to a lot of great creativity and innovation in digital communications and marketing. It truly enables the whole concept of word-of-mouth marketing by giving users easy tools to share with their network, for ideas to spread beyond our own social circles, and for new ways to connect with brands and products we love. With all that promise it is important, as companies, for us to provide the most effective way to stay fresh with news and information to keep fans, followers, subscribers, and most importantly, customers efficiently informed. ...
Hell Hath No Fury Like a Brand Champion Scorned
No doubt, word-of-mouth marketing has become a key component of the marketing mix. As we know it is an ever more important interaction among consumers. For brands, listening, transparency and evaluating ROI are among six ways to keep people talking and convert consumers to brand advocates. However, as we also know, negative comments can be difficult to tamp down....
Coors Light/Bacardi: From Flash-mob to YouTube within 24 Hours
On Tuesday evening over the course of about 30 minutes a flash-mob video was produced on the Las Vegas strip for both the Miller Light and Bacardi brands. The production was edited down to 2.5 minutes and is now up on YouTube with 1,016 views and counting....
A Few Tips for Facebook Marketing
On Facebook, what works, and what doesn’t work is still far from conclusive, however, there are several areas of distinction that have become clear. The most successful brands are including promotional tactics in their social media strategy to “surprise and delight” fans throughout the year. Integration of promotions in Facebook has proven to be extremely effective in driving engagement and the growth of followers. Keep these five tips in mind: ...
Macy's, McDonald's, Others Test New Facebook Deals App
Facebook Deals, a new feature from Facebook, is an application for people to find and redeem deals at nearby businesses when they check in using Facebook Places on their smartphones...
Powered by Giveaway, Glidden.com Scores Engagement Boost, Web Marketing Honors
On October 4, paint manufacturer Glidden walked away with the Best in Show 2010 WebAward from the Web Marketing Association for its recently re-launched Web site, Glidden.com...
P&G Calls on Bloggers to Help with Safe Drinking Water Effort
Procter & Gamble is pushing its Children's Safe Drinking Water program with a new social media campaign for women bloggers that will land one of them on a clean water expedition in Africa and the opportunity to write an exclusive story about the journey...
iTasti D-lite Lets Loyal Fans Shout Out on Twitter, Foursquare
Healthful frozen dessert chain Tasti D-lite has built a respectable cult following for itself in the New York market and built up that following using social media such as Facebook and Twitter...
Mattel Builds Social Media Whirl around Barbie Video Girl
Mattel's iconic doll Barbie signed into social networks Foursquare and Twitter in July to promote her latest career: videographer. And both Barbie and her parent company celebrated the new Video Girl Barbie with a scavenger hunt ...
Water Pik Uses Humorous Videos to Take on String Floss
Water Pik, Inc. is picking up on that daily oral health routine by taking on dental floss with a marketing campaign called "Say No To String" to introduce consumers to its new Waterpik Water Flosser...
Building an Online Community
Communispace, a firm that develops dedicated online communities recently developed an online forum where Chase and the InterContinental Hotels Group had direct and ongoing conversations...
V-8 Fusion Opts for Facebook as Sampling Channel
V-8, the Campbell Soup fruit-and-vegetable juice blend, has taken a big step into social media marketing with a sampling campaign for a new product extension that’s being conducted almost entirely on Facebook...
Cold Stone Creamery Lets Facebook Users Send Real, Un-Virtual Ice Cream Gifts
Premium ice cream retailer Cold Stone Creamery is the first brand to make use of a new platform that lets merchants permit Facebook users to "send" actual physical merchandise gifts to their in-network friends...
Tweeting About Dad For a Year of Free Pizza
Papa John's is playing up Father's Day with a Twitter campaign that gives one winner a year of free pizza. The promotion also has a tie in with the charity All Pro Dad...
Nonprofits Look to Shake Up Their Social Media Game
Tweetsgiving, The Girl Effect and (Lil) Green Patch. Mention these campaigns at a cocktail party of social media experts in the nonprofit world and you’ll get a knowing smile and instant conversation about what made them a success...
KFC Spreads New Tag Line with Social Media
KFC is preparing to launch a new global tag line for its products in TV and print, and it's preparing the ground by launching a social media campaign among fans to compete for free food from their local KFC on June 17...
Wise Goes after Young People with Dancing and Videos
In small neighborhoods across New York City, people often walk down from their apartments to go to the local bodega to buy a bag of chips and a soda...
Benjamin Moore Puts $11 Million into Social Networking
Benjamin Moore is going after its large fan base—and new customers—with a $15 million campaign, of which 76% is earmarked for social networking....
Coupons.com Launches Social-Net Coupons with Redemption Controls
Coupons can get found on the Web in a number of ways. For example, Google lists about 86 million search results for the term, and Bing 60 million...
California Milk Processors Find Mootopia in Facebook Game
A new campaign from the California Milk Processor Board—the “Got Milk?” people—uses TV spots, a new web site and a highly engaging Facebook site to introduce consumers to the physically perfect inhabitants of Mootopia...
Social Media is Not a Content Channel
With "social media" the buzz phrase of the hour (much like Web 2.0 a few years back), many brands are scrambling to incorporate social media strategies to avoid looking out of touch or behind the times...
Carl’s Jr. and Hardee’s Use Facebook to Invoke Comfort Food
Carl's Jr. and Hardee's are focusing on comfort food in a social media campaign aimed at keeping its customers, in particular young hungry guys, thinking about its new grilled cheese bacon burgers...
Best Practices in Word of Mouth and Social Media: WOMMA
At the Word of Mouth Marketing Association (WOMMA), where I serve on the board, we are keenly aware that a new premium is being put on research that can help marketers to prove the impact and business outcomes associated...
Coca-Cola Virtual Gifts Trigger Peek at Super Bowl Ads
Coca-Cola, which recently landed the top spot in the first annual ranking of the top 50 companies making the best use of Facebook, is at it again...
Pringles Dusts Off Can Design Site for Team USA
Pringles is putting its "Can Creator" Web site to use again, this time in support of Olympic Team USA...
