Viral/Word of Mouth News
Starwood Taps into Social, Mobile Habits of Its Most Valuable Loyalty Members
In what it claims is the first effort by a lodging loyalty program to appeal to offer a full menu of social-and mobile-media options, Starwood Preferred Guest...
Sara Lee Deli Seeks Followers with Twitter Donation Campaign
Sara Lee Deli wants Twitter followers and is willing to pay to get them...
Social Networking on the Horizon for Suppliers and Distributors: Study
Promotional products suppliers and distributors plan to spend more time social networking....
New Rule for Marketers: Mandatory Disclosure When Working with Online Bloggers
The Federal Trade Commission yesterday released updated guidelines on testimonials and endorsements used in marketing...
Sara Lee Gets Social with Deli Campaign
A new social media campaign for Sara Lee brand’s Fresh ideas pre-sliced deli meats is bringing a bit of humor into the lives of busy, harried moms with satirical “video confessions” courtesy of players from Chicago’s Second City improve troupe...
“Mad Men” Launches Viral Campaigns for New Season
With 16 nominations in this year’s round of Emmy Awards, “Mad Men,” the AMC series about ‘60s ad executives, wants to get some viral buzz started for the Aug. 16 premiere...
Cetaphil Viral Campaign Rewards Prolific Sharers
Cetaphil, the maker of cleansers and moisturizers for women, has launched a new campaign, and with it, an interactive contest...
Disney Virtual Parade Goes Viral
A Web campaign to get visitors to design themselves and their friends into a customized Disney Main Street Parade has produced thousands of parades in two months and plenty of viral buzz for Walt Disney World Resorts...
Champion Lets Fans Design Hoodie with Online Contest
Champion is giving people a chance to design their own hooded sweatshirts as part of an online contest that celebrates the iconic apparel....
Facebook Burns BK “Whopper Sacrifice”
Social network Facebook has disabled a Burger King app that proved to be good at getting people to give up their friends for fast food....
SanDisk Pushes Holiday Memory Sale in Social Media
It used to be that holiday memories meant candlelight, turkey with chestnut stuffing and Uncle Ed’s rendition of “Blue Christmas.” ...
Office Max: Lord of the Elf Dance Once Again
If the Web has spawned a holiday tradition, it may be the arrival of the annual “Elf Yourself’ mashup from business retailer Office Max. ...
Verizon to Add Wireless Elements to Disney Parks
Verizon will demonstrate aspects of its wireless service in Walt Disney Parks as part of a multi-year deal to create interactive experiences for visitors and direct them to various attractions....
LeBron James Steps Up for State Farm
Cleveland Cavaliers star LeBron James is in the spotlight of a State Farm Insurance ad that will run during NBA games on TNT and ESPN, and virally all over the Web....
Pets Dress for Halloween in BHG Contest
Better Homes and Gardens is having some Halloween fun offering a contest that lets people dress up their pets for a chance at a new camcorder...
Ed McMahon Rapping for FreeCreditReport.com
FreeCreditReport.com is targeting older consumers online with the debut of former “Tonight Show” personality Ed McMahon telling his personal story of bad credit woes with rap lyrics in viral videos...
Tommy Hilfiger Wants Your Dreams
A social media campaign launched by Tommy Hilfiger toiletries is asking consumers to depict their dreams and use the Brickfish social media ad network to do so...
Pringles Wants Consumers to Customize Cans for Holidays
Perhaps a can of Pringles to tuck into the Christmas stocking this year? Procter & Gamble hopes so. It is tapping into the popularity of user-generated content with a promotion that lets people customize the cans for the holidays...
