Omnicom Launches Word of Mouth Shop
Omnicom Group is now officially in the word-of-mouth business....
Dairy Queen Kicks off Viral Campaign for FlameThrower Burger
Dairy Queen is generating buzz over its new Flamethrower sandwich with an advergame that lets players virtually navigate a hot air balloon for a chance to win gift certificates....
Netflix Pushes Academy Awards with Viral Video Promotion
Netflix Inc. is out with a campaign tied to the 79th Academy Awards telecast that lets fans create themed videos for a chance to win a membership to the online DVD rental service....
Miller Relies on Word-of-Mouth to Push Holiday Lager
Miller Brewing Co. is out with a chocolate lager, adding another layer of flavors to the $9 billion beer industry as it attempts to stave off a consumer shift towards spirits like vodka and rum. ...
Live from Ad:Tech: P&G's Buzz on Viral Marketing
(Direct)Poor you: If you weren't asked to help choose the music for a Pringles commercial and didn't get an advance copy of a script to a television show...
