Viral/Word of Mouth Archive
Live from Licensing Show: Pink Panther Linked to Komen for the Cure
MGM Consumer Products is using its iconic Pink Panther as the backdrop of a new cause-marketing program to benefit the global breast cancer organization Susan G. Komen for the Cure....
S&K Menswear Celebrates Father's Day with Viral Campaign
S&K Menswear is saluting Father’s Day with a viral campaign that lets people paste images of Dad’s head onto a dancing body. ...
Comfort Virally
Social media campaigns have been used to fight every scourge from global warming to genocide in Darfur. But let's face it: Some problems strike closer...
Office Depot NASCAR Small Biz Campaign Gets Viral
Office Depot is giving small business owners a way to improve the odds of getting their company name on a NASCAR stock car by conducting viral campaigns to build support....
Live from SES: Jump-Starting Viral Marketing
Viral marketing represents a brave new media world with its own set of rules that have little to do with traditional media concepts....
Viral Game for ‘10,000 B.C’ Far from Prehistoric
Think you’ve got what it takes to go Pleistocene? Fans of the Warner Bros. movie “10,000 B.C.” can find out how they fare among the hunters and gatherers with a new online viral game timed for the movie’s international release on March 14. ...
Chain Reaction
Viral marketing has evolved into a 21st century version of the snail mail chain letter of yesteryear. Only the difference is not based on superstition...
Kraft Pushes Cereal Line with Viral Campaign, Music Video
Kraft Foods is testing the waters with a viral campaign urging people to celebrate a unique “holiday”—the day after Valentine’s Day—with its new Honey Bunches of Oats cereal....
Cyber Stumping
In case you missed it, something very interesting happened last month at Barack Obama's rally in Columbia, SC. A viral marketing event broke out. The...
Get in here!
If you want to generate buzz, give people something to talk about. That's what Lane Bryant is doing with its first-ever viral campaign for the Right Fit...
Viral but Virtuous
For two years now, Internet celebrity Matt Harding has been dancing around the world: rocking in Rwanda, shimmying in the Shetland Islands and blogging...
Voice Lessons
At first glance, building a word-of-mouth marketing campaign around a low-cost-to-free phone service would seem about as complex as organizing a one-car parade. ...
Atkins Coupon Campaign Catches Viral Halo Effect
When weight-loss marketer Atkins sought new buyers for its branded diet food, it looked no further than the Internet. But what started as a simple couponing campaign quickly turned into a viral wild storm....
Papa John’s Promotes ‘Spider-Man 3’ DVD on 2.6 Million Pizza Boxes
Papa John’s is teaming up with Sony Pictures Home Entertainment to back the upcoming DVD release of “Spider-Man 3” with a giant sized pizza and coupon offer....
EVB’s Got Viral Game with ‘NBA 2K8’
Digital agency EVB knows who the winner of the 2008 NBA finals will be—and they’re using that prediction, and other controversial opinions, to set off a viral marketing campaign for NBA 2K8, the new basketball game from 2K Sports for PCs, the Xbox 360 and Playstation....
Live from the DMA: Word of Mouth Means More than Low-Cost Advertising
Advertisers looking to employ word-of-mouth marketing need to stop viewing it simply as a way to promote their products or services for little ad expense, Todd Tweedy, president and COO of social marketing firm BoldMouth, told an audience at the Direct Marketing Association annual gathering in Chicago Tuesday. ...
For Trusted Advice, Consumers Turn to Word of Mouth: Nielsen
When it comes to trustworthy sources of information about products and services, consumers overwhelmingly put their trust in…other consumers, according to a new survey from Nielsen Research....
New Dylan Release Gets Viral Push
Columbia Records is looking to drum up interest in tomorrow’s release of a Bob Dylan’s greatest hits collection by means of a viral marketing campaign that offers personalized greetings from the singer and lets users customize a famous Dylan movie moment....
Boomers Look to Word of Mouth for Vacation Tips: Report
Baby boomers planning vacation travel rely heavily on word of mouth and show little brand loyalty, according to a new study from Focalyst, a joint venture of AARP Service and the Kantar Group research firm. ...
Viral Marketing Disappoints through Bad Tactics: Study
Marketers have rushed to adopt viral marketing tactics, but have largely failed to motivate consumers due to misdirected efforts, a new report from JupiterResearch found....
McDonald’s Launches New Snack Wrap with Viral Promo
McDonald’s is promoting its latest snack wrap with a viral campaign that gets consumers thinking about snack time....
KFC Goes Viral with Cause Marketing Campaign
KFC is using a viral video and cause marketing initiative to promote its newest product, Teriyaki Boneless Wings....
USA Network Goes Viral with ‘4400’ Videos, Events
USA Network is backing the upcoming season of “The 4400” with video promotions and events that give viewers a chance to live out a fictional storyline from the series....
Word of Mouth the Biggest Influence in B-to-B: Survey
Business-to-business sales are more affected by conversations between executives than any other marketing tool. ...
Omnicom Launches Word of Mouth Shop
Omnicom Group is now officially in the word-of-mouth business....
