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Women Prefer Social Media to Talk about Products, Men Like PhonesA vast majority of social media users who researched a product online went on to talk about it face to face with others... |
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Viral 101
WORD-OF-MOUTH MARKETING 101
Best Practices in Word of Mouth and Social Media: WOMMA
At the Word of Mouth Marketing Association (WOMMA), where I serve on the board, we are keenly aware that a new premium is being put on research that can help marketers to prove the impact and business outcomes associated...
How to Define and Communicate Word-of-Mouth Success
After embarking on a campaign to promote your brand with word-of-mouth its is now time to present your report to company management. But how will your group communicate WOM results to show the real value?...
Word-of Mouth Marketing Takes on the Recession
The dilemma many brands face today is trying to maintain, or dare we say, grow their sales in a near dormant economy with far fewer resources to execute consumer marketing programs...
Word-of-Mouth, a Key Component of the Marketing Mix
So how do you find out where to get the best chicken vesuvio in town? It’s likely you’d ask a friend or colleague who knows the local restaurant scene and go try the dish?...
Six Ways to Leverage Word-of-Mouth Marketing
Word-of-mouth marketing is the most cost effective means of reaching current and future customers, and the most important interaction driving product purchases. Because of its powerful reach, relatively low cost, and the credibility it enhances, WOMM is a powerful tool, particularly in a recession.
Here are six ways to keep people talking: ...
Industry Trends
2009 Social Marketing Industry Trends Report
Friendship CountsIf you can figure out a foolproof way to estimate the amount that U.S. brands will spend on marketing within social media this year or next, kindly let... |
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Research
Viral/Social Research
Brands Rushing To Social Partly Out of Fear: Study
Retailers and brands that sell online are stampeding into social media, a new survey finds—some for fear of looking less modern than their competitors...
Women Use Social Nets, but Not to Meet Brands: Survey
Nearly three quarters of women say they are “more active” in social media now than they were at this time last year. But brands are not necessarily reaping benefits by contacting females in these channels...
Twitter Use Goes into Orbit, But Growth is Slowing: Nielsen
The amount of time people spend on social networking and blog sites continues to climb, with the total minutes jumping 82% year-over-year in May 2009...
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External Resources
Word-of-Mouth Marketing Association: MMA is a global association that strives to stimulate the growth of mobile marketing and its associated technology. Members include agencies, advertisers, hand held device manufacturers, carriers and operators, retailers, software providers and service providers.
