VIRAL & SOCIAL MARKETING
Beyond Facebook: 3 Innovative Promotions Using Other PlatformsWhen people talk about social media promotions and highlight best practices from case studies, they are almost always focused on Facebook. And while it makes sense for marketers to turn to the behemoth for their promotions, there are a lot of specialized, smaller networks that are equally effective in achieving results. ... |
|
THE 2011 PROMO 100
.jpg)
|
The Top 10 Agencies with a Promotional Marketing Specialty in Social as ranked on the 2011 PROMO 100.
WORD-OF-MOUTH MARKETINGBest Practices in Word of Mouth and Social Media: WOMMAAt the Word of Mouth Marketing Association (WOMMA), where I serve on the board, we are keenly aware that a new premium is being put on research that can help marketers to prove the impact and business outcomes associated... How to Define and Communicate Word-of-Mouth SuccessAfter embarking on a campaign to promote your brand with word-of-mouth its is now time to present your report to company management. But how will your group communicate WOM results to show the real value?... Word-of Mouth Marketing Takes on the RecessionThe dilemma many brands face today is trying to maintain, or dare we say, grow their sales in a near dormant economy with far fewer resources to execute consumer marketing programs... Word-of-Mouth, a Key Component of the Marketing MixSo how do you find out where to get the best chicken vesuvio in town? It’s likely you’d ask a friend or colleague who knows the local restaurant scene and go try the dish?... Six Ways to Leverage Word-of-Mouth MarketingWord-of-mouth marketing is the most cost effective means of reaching current and future customers, and the most important interaction driving product purchases. Because of its powerful reach, relatively low cost, and the credibility it enhances, WOMM is a powerful tool, particularly in a recession. Here are six ways to keep people talking: ... Viral/Word of Mouth ArchiveMore Viral/Word of Mouth Articles MOST POPULAR ARTICLESExternal ResourcesWord-of-Mouth Marketing Association: MMA is a global association that strives to stimulate the growth of mobile marketing and its associated technology. Members include agencies, advertisers, hand held device manufacturers, carriers and operators, retailers, software providers and service providers. advertisement Latest Webinars/Webcasts
Latest ResearchLatest Whitepapersadvertisement E-NewslettersSign up to receive our newsletters today!COMMUNITY Thoughts and opinions from PROMO editors & columnists.advertisement Blog: PromotionsNewslettersSign up to receive the latest news and happenings in the Marketing Industry    Chief Marketer Tip SheetChief Business MarketerChief Mobile MarketerChief Web MarketerChief Social MarketerChief Data MarketerChief Direct MarketerE-Mail EssentialsMCM WeeklyO+F Advisori-merchantPROMO XtraPROMO IncentivesPROMO Master Class |
