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Viral 101

VIRAL MARKETING 101

How to Define and Communicate Word-of-Mouth Success

After embarking on a campaign to promote your brand with word-of-mouth its is now time to present your report to company management. But how will your group communicate WOM results to show the real value?...

Word-of Mouth Marketing Takes on the Recession

The dilemma many brands face today is trying to maintain, or dare we say, grow their sales in a near dormant economy with far fewer resources to execute consumer marketing programs...

Word-of-Mouth, a Key Component of the Marketing Mix

So how do you find out where to get the best chicken vesuvio in town? It’s likely you’d ask a friend or colleague who knows the local restaurant scene and go try the dish?...

Six Ways to Leverage Word-of-Mouth Marketing

Word-of-mouth marketing is the most cost effective means of reaching current and future customers, and the most important interaction driving product purchases. Because of its powerful reach, relatively low cost, and the credibility it enhances, WOMM is a powerful tool, particularly in a recession.

Here are six ways to keep people talking: ...

Research

Viral/Social Research

Brands Rushing To Social Partly Out of Fear: Study

Retailers and brands that sell online are stampeding into social media, a new survey finds—some for fear of looking less modern than their competitors...

Women Use Social Nets, but Not to Meet Brands: Survey

Nearly three quarters of women say they are “more active” in social media now than they were at this time last year. But brands are not necessarily reaping benefits by contacting females in these channels...

Twitter Use Goes into Orbit, But Growth is Slowing: Nielsen

The amount of time people spend on social networking and blog sites continues to climb, with the total minutes jumping 82% year-over-year in May 2009...

Viral/Word of Mouth Archive

Clue Board Game Adds Text-Messaging Feature

Clue Board Game Adds Text-Messaging Feature...

Six Ways to Leverage Word-of-Mouth Marketing

Word-of-mouth marketing is the most cost effective means of reaching current and future customers, and the most important interaction driving product purchases. Because of its powerful reach, relatively low cost, and the credibility it enhances, WOMM is a powerful tool, particularly in a recession.

Here are six ways to keep people talking: ...

E-mail Ties to Social Networks

Name Media runs a collection of enthusiast Web sites for everyone from pro photographers and tech heads to astrology buffs. Together the ad-supported...

Social Game Confronts Social Stereotypes of HIV

#10 Most Innovative CommunicationStrategy POS OR NOT AGENCY: mtvU CLIENT: mtvU The AIDS epidemic rarely makes headlines these days, but the U.S. Centers...

Live from Licensing Show: Pink Panther Linked to Komen for the Cure

MGM Consumer Products is using its iconic Pink Panther as the backdrop of a new cause-marketing program to benefit the global breast cancer organization Susan G. Komen for the Cure....

S&K Menswear Celebrates Father's Day with Viral Campaign

S&K Menswear is saluting Father’s Day with a viral campaign that lets people paste images of Dad’s head onto a dancing body. ...

Comfort Virally

Social media campaigns have been used to fight every scourge from global warming to genocide in Darfur. But let's face it: Some problems strike closer...

Office Depot NASCAR Small Biz Campaign Gets Viral

Office Depot is giving small business owners a way to improve the odds of getting their company name on a NASCAR stock car by conducting viral campaigns to build support....

Live from SES: Jump-Starting Viral Marketing

Viral marketing represents a brave new media world with its own set of rules that have little to do with traditional media concepts....

Viral Game for ‘10,000 B.C’ Far from Prehistoric

Think you’ve got what it takes to go Pleistocene? Fans of the Warner Bros. movie “10,000 B.C.” can find out how they fare among the hunters and gatherers with a new online viral game timed for the movie’s international release on March 14. ...

More Viral/Word of Mouth Articles

External Resources

Word-of-Mouth Marketing Association: MMA is a global association that strives to stimulate the growth of mobile marketing and its associated technology. Members include agencies, advertisers, hand held device manufacturers, carriers and operators, retailers, software providers and service providers.

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