PROMO Magazine provides insights into using promotion marketing as a strategic, measurable component of an overall marketing mix. PROMO editors take a "What Works and Why" approach to their coverage, informing readers about important trends, issues, news, and deals through corporate profiles, trend pieces, sector-specific departments, single-topic supplements, and exclusive research projects.

PROMO MAGAZINE serves marketing professionals at consumer product and service companies, retail chains, and Internet businesses, as well as principals at marketing agencies and supplier companies serving the $233.7 billion promotion industry. The core readership is composed of senior- and mid-level marketing executives responsible for developing and implementing branding strategies across a variety of disciplines including sales promotion, advertising, direct marketing, event sponsorships, and public relations. Readers look to PROMO for insights into using promotion marketing as a strategic, measurable component of their overall marketing mix. The magazine provides "how-to" information on strategies and tactics successful marketers use to improve product sales and brand image. PROMO editors take a "What Works and Why" approach to their coverage, informing readers about important trends, issues, news, and deals through corporate profiles, trend pieces, sector-specific departments, single-topic supplements and exclusive research projects.
Order past issues

Questions regarding your subscription

PROMO XTRA
To stay ahead in today's fast paced promotion industry, marketers and agency execs turn to PROMO Xtra, the must-read e-newsletter from the editors of PROMO. Sent out every weekday, PROMO Xtra keeps them up-to-date on the latest news, ideas, mergers, campaigns, launches, and more.
To subscribe
To change your e-mail address

PROMO P&I
PROMO's P&I E-newsletter is the bi-weekly source providing insights on the latest products, innovations, company news, launches, and more. As the premiums and incentives industry continues to grow, the P&I E-newsletter keeps you informed about developments that affect your business and gives you a better perspective on this multi-billion dollar industry.
To subscribe