Pontiac G6 Sweeps Takes Top IMA

Apr 3, 2006 4:07 PM

Ten campaigns take PROMO’s Interactive Marketing Awards for best promotional work via digital technologies.

Pontiac lured consumers to photograph its new sedan with their cell phones for a chance to win $1 million. Gap hand-picked 100 women to tout its apparel to girlfriends via parties and free jeans. And Apple Vacations got their engines running with it successful search engine campaign.

That’s just a sampling of the top notch campaigns that were honored this week during PROMO’s Interactive Marketing Awards, the first time it has honored the best and brightest in effective interactive marketing.

In this report, PROMO editors provide an inside look at the cutting edge applications, creative graphics and knock out results of the winning campaigns, as well as runners up, in 10 categories. The IMA Awards program recognizes the valuable role that interactive tactics play in engaging consumers and creating strong, exciting brands.

And the winners are...To download the full report - "PROMO's 2006 Interactive Marketing Awards" - Click Here

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