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Special Report: Play Again
Online games used in promotions can range from the very simple to the most elaborate...
Flexibility Helps Air Miles Soar
Talk about a good flight plan. Air Miles' semiannual redemption catalog is a fixture in almost one-third of Canada's 33 million households. Why are the consumer incentive provider's offerings so welcome? Flexibility. ......
Champagne Tastes
Despite the economic downturn, more companies are offering customer-based incentive programs in hopes of boosting their bottom line....
Get the E-mail Credit You Deserve
How important is it that your e-mail campaigns get white listed? Well, look at it this way: How important is it that your messages get delivered?...
Mall Magic: Sampling Where It's At
Malls prove to be a prime locale for pushing samples. While the sluggish economy may have shoppers tightly holding on to their wallets, it's not stopping people from visiting the mall where they've grown accustomed to receiving free samples.This special report from Promo details a case study on sampling events Coke is about to kick off, what kind of ROI can be expected from mall sampling and what the costs are....
Special Report: Text By Phone, Web or Photo Booth
Text By Phone, Web or Photo Booth: live event participants like the interactivity. Texting or Web-based promotions associated with live events can create plenty of fun and excitement-particularly with the young, techno-savvy set. The campaigns allow marketers to capture e-mail addresses and other personal information they can then use for future marketing....
Promo eSpecial Report: Interactive Marketing
In this special report on interactive marketing, Promo provides a status report on marketers that are flocking to the virtual world Second Life. Find out how Sears and Circuit City are parlaying their digital environment exposure, thereby reinforcing their real-world retail brands with millions of registered users....
Leveraging Your Database
Not able to ignite a fire under those customers who haven't made a purchase lately? In this report, Promo offers five tips from experts on how best to dust off those inactive names in your database and turn them into profitable, loyal customers....
For more information on sponsoring a special report on PROMO magazine online, contact Bryan Benjamin, Associate Publisher: bryan.benjamin@penton.com OR (201)845-2444.
