Promo » Social Media
Recent marketing and promotion articles surrounding social media, viral marketing, and online communities such as Facebook, Myspace, Blogs and forums
MyspaceMySpace, NBC Seek Newshounds in ContestJun 27, 2008 6:04 AM Two unofficial “citizen journalists” will be plucked from the crowd and sent to the presidential nominating conventions this election season as prizes in a user-generated video contest running on MySpace and sponsored by NBC News and MSNBC.com.... MySpace Promotes Berman to New Marketing PostApr 22, 2008 6:04 AM |
Beyond Facebook: 3 Innovative Promotions Using Other PlatformsJan 3, 2012 11:08 AM, By Jenna Lebel When people talk about social media promotions and highlight best practices from case studies, they are almost always focused on Facebook. And while it makes sense for marketers to turn to the behemoth for their promotions, there are a lot of specialized, smaller networks that are equally effective in achieving results. ... Clorox Community Has Fun with Toilet Training "Oops" MomentsNov 8, 2011 10:36 AM, By Patricia Odell Clorox has 427,750 fans on its “Bleachable Moments” website and another 10,543 fans talking about it. The brand refers to the site as one of its new online communities, a place where moms can share “bleachable moments” through a contest that tackles life’s “Yuck + Oops” moments. In particular, the contest revolves around the consequences of putting together a toilet-training toddler and a warm bathtub. ... Social Media and CPG—Budgets, ROI and What’s Working: StudySep 28, 2011 9:27 AM, By Patricia Odell We all know that consumer packaged goods manufacturers widely use social media, especially Facebook. We also know that many of the efforts are in the early stages, there’s plenty of testing underway and that how this all truly impacts sales remains one of the great marketing mysteries. A new national study from the Shopper Technology Institute has enlightened us even further.... Uni-ball Leaves Broadcast Behind for Social and RetailJul 1, 2011 8:47 AM, By Patricia Odell Uni-ball has typically been a broadcast kinda’ brand. Running TV spots to show how its pens are better than its competitors—in both price and performance. But the brand has made a major change this year, migrating all of its spending on broadcast media to a social and digital program, supported by an overarching national retail promotion. ... The Character of Mexican Men Pave the Way for Tecate BrandingJun 21, 2011 9:50 AM, By Patricia Odell The Mexican beer brand Tecate has been mixing it up in boxing rings for about five years tapping into the character and determination of Mexican men making their way in the U.S. to pave the way for its marketing. Tecate, is now the largest beer brand to sponsor boxing matches in the U.S. and this summer it is ramping up that partnership with a Facebook promotion, Tecate cerveza con carácter (beer with character), to get its customers more actively participating in the brand and its marketing programs.... |
Hot topicsBeyond Facebook: 3 Innovative Promotions Using Other PlatformsJan 3, 2012 11:08 AM, By Jenna Lebel When people talk about social media promotions and highlight best practices from case studies, they are almost always focused on Facebook. And while it makes sense for marketers to turn to the behemoth for their promotions, there are a lot of specialized, smaller networks that are equally effective in achieving results. ... Meijer Rolls Out Holiday Digital Sweeps with a Video HookDec 6, 2011 11:03 AM, By Brian Quinton It's probably engaging enough that Midwest retailer Meijer is running an online holiday contest offering Web site visitors a chance to win $10,000 in gift cards, as well as a $10,000 to their local food pantry. But to ensure its hold over visitors' interest, the Meijer "Get Gifted" promotion has also deployed a unique 360-degree video technology that lets them search virtual rooms for instant-win prizes. ... 2012 Trends Report: The Outlook for Marketing Growth in Key Promotional CategoriesNov 28, 2011 11:46 AM, By Patricia Odell The economy’s still shaky and consumers are still nervous about opening their wallets. But that doesn’t mean promotional marketing gets to take a breather. More than ever, the burden remains on marketers to conceive of, execute and measure innovative and convincing promotions that will ultimately help seal the deal. Promo talked with promotional experts about what 2012 may bring for marketers and their agencies.... Clorox Community Has Fun with Toilet Training "Oops" MomentsNov 8, 2011 10:36 AM, By Patricia Odell Clorox has 427,750 fans on its “Bleachable Moments” website and another 10,543 fans talking about it. The brand refers to the site as one of its new online communities, a place where moms can share “bleachable moments” through a contest that tackles life’s “Yuck + Oops” moments. In particular, the contest revolves around the consequences of putting together a toilet-training toddler and a warm bathtub. ... "Tower Heist" Facebook Game Offers Credits for Online ScavengersOct 19, 2011 1:43 AM, By Brian Quinton Universal Studios is promoting the "Tower Heist" movie with a Facebook scavenger game that offers credits for uncovering "Heist It Back" buttons in the network ... |
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