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Visa Takes its Olympic "Go World" Campaign Global
In the ramp up to the 2010 Winter Games in Vancouver, Visa is taking its Go World campaign global after successfully launching it in the U.S for the 2008 Beijing Summer Olympics
McDonalds Essay Contest Offers Kids Trip to Winter Games
McDonalds is offering kids a chance to attend sporting events at the 2010 Olympic Winter Games in Vancouver, an opportunity many people cannot afford due to the high costs of the tickets
2009 PRO Awards: AT&T Team USA Soundtrack
Hershey Game Offers Sleepover at the Smithsonian
The Hershey Co. has unleashed a host of promotions around its sponsorship of the upcoming film, Night at the Museum: Battle of the Smithsonian, set to open in theaters May 22
Coca-Cola Testing 150 Interactive Vending Machines
The Coca-Cola Co. is testing 150 interactive vending machines at Simon Malls in the southeast U.S.
Krafts Oreo Takes Super Reggie
Superstar athletes Eli and Payton Manning and Venus and Serena Williams have a long track record of winning trophies.
New Rules of the Road | Tips for optimizing and economizing those high-cost vehicle tours
Tips for optimizing and economizing those high-cost vehicle tours
Nielsen Reports Triple Screen Video Usage Rising
Video viewing on television, computer screens and mobile handsets is steadily rising, with the average American watching 151 hours of TV monthly and an additional six hours of Web and mobile video, according to Nielsens fourth quarter A2/M2 Three Screen Report.
Web Users Watching Full TV Episodes Surges: Survey
The number of Web surfers watching full episodes of TV shows streamed online by the respective broadcast and cable networks has doubled over the past two years
'Smaller' sports succeeding in tough times | Second String
many american sports fans dismiss pro soccer as a slow, low-scoring game, and regard women's pro basketball as a second-class sport to the men's game. But in the minds of U.S. marketers, these sports are on a fast track because of the grassroots support giving them momentum. Youth soccer leagues and girls' basketball are flourishing, and those sports, along with non-mainstream entries like pro lacrosse,
Phelps to Help Hype Mazda in China
Michael Phelps will make a triumphant return to China later this week as part of a marketing campaign for Mazda.
Phelps Strikes Deal with Video Game Maker | Olympics swimming superstar Michael Phelps will help develop and promote a series of video games to be produced by 505 Games | Dec 2008
Olympics swimming superstar Michael Phelps will help develop and promote a series of video games to be produced by 505 Games
Anheuser-Busch Sports Marketing Head Tony Ponturo to Retire
Tony Ponturo, vice president of global media and sports marketing for Anheuser-Busch, will retire from that post at the end of this year.
Pepsi To Invest $1 Billion in China
PepsiCo plans to invest $1 billion in China over the next four years, one of its fastest growing international markets. The funding marks the largest investment
Boomers Dont Download Videos: Survey
Boomers dont dig downloading videos, but more of them are playing video games these days.
Fox News Launches YouTube Election Channel
Fox News Channel has created an outlet for election-related video segments on YouTube, aiming to cultivate an eclectic audience of Web surfers and build viewership for its TV programming
Emilio Collins, NBA vice president of international development interview
The NBA boasts one of the biggest fan bases in the U.S. But it is now part of a global market, thanks to the foreign-born stars on its teams and events
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