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HSBC Restarts Drive Free Challenge
HSBC Bank Hails New York Commuters
HSBC Bank this week begins giving free rides to New Yorkers who know their Big Apple trivia.
Narrowing the Field
STUNTS ARE IN Blind dates on a billboard; an airplane replicated in a SoHo storefront; a costumed pirate skydiving into a street festival. Promotion has taken to the streets, preferably when cameras are rolling. But mere media impressions aren't enough. These finalists racked up sales increases and, for many, retailer participation. Old ideas (remember flag-pole sitters?) got new twists via Internet
Campaigns
Campaigns
Samsung Remaps The Matrix to Take Super Reggie
How to âÂÂwowâ jaded electronics consumers? This year, Samsung Electronics took the top Reggie award from the Promotion Marketing Association for a campaign that combined product placement and other tactics that leveraged a tie-in with the action blockbuster The Matrix: Reloaded.
HSBC Hails a Cab
The Manhattan-based HSBC Group ran May contest to crown New York's Most Knowledgeable Cabbie, Renegade Marketing Group, New York City, handles
Make and Modeling
Summer is fast approaching. And with it comes the high season for mobile marketing. An endless caravan of customized cars, expanded vans, and big rigs will be gassed up and unleashed onto American highways as the marketing world continues its recent love affair with mobile, event-based campaigns. This business used to be Coca-Cola and Anheuser-Busch, says Mike McLaughlin, vp-sales at St. Charles,
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