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Hershey Video Contest Seeks College Football Fan
Hershey is about to take the field, college football field that is. The candy maker is embarking on its first year as an NCAA corporate partner and is set to launch its first major promotion
AT&T Rolls Host of Multi-platform Sports Campaigns
Whether you favor professional golf, follow college baseball or just like to watch Tiger Woods do his thing, telco AT&T has a digital promotion for you, in a range of channels from online and mobile video to Facebook, text messaging and live events
Brands Embrace the (March) Madness
This year roundball fans have a wider range of choices than ever for following their favorite picks in the NCAA Mens Basketball Tournament, a/k/a March Madness. Those far from a TVor at workwill be able to check their stats and bracket picks online, in social networks and via mobile.
Boston Pizza Runs March Madness Cash Contest
Bostons The Gourmet Pizza is presenting a cash challenge for college roundball fans disposed to indulge in NCAA Mens Basketball Tournament pools for a grand prize of $50,000.
Basketball Fanatics Get Shot at Coke Zero Spot
Coke Zero is giving college basketball fans a shot at 30-seconds of fame.
Fox-Sponsored Pac-10 Fitness Challenge Kicks Off
The second annual Pac-10 Fitness Challenge begins this week, with Fox Sports Enterprises partnering with the NCAA regional conference to push the weeklong fitness competition.
TBA Global Names Richard Luker Chief Strategy Officer
TBA Global has hired Richard Luker as chief strategy officer, a new position, in the Chicago office
Promo Magazine's PRO Awards 2008
This year's finalists are an elite collection of agencies doing some of the best work in promotional marketing
Decisions made by NBC Universal about video format and access kept online viewership at www.NBCOlympics.comartificially low
Before the start of the Beijing Olympics, it was widely reported that NBC Universal intended its coverage of the games as an experiment in how audiences wanted to access video coverage
Dell Facebook Music Promo Heads for Big Finish
Dell and Microsoft have teamed up on a Facebook-centric viral game that will offer to bring the band One Republic to play a free concert at the college that racks up the most game points
Leverage Offers Gift Cards Tied to NCAA Tourney
As teams advanced through the National Collegiate Athletic Association Mens Basketball Tournament brackets, Leverage Inc. has been offering free gift cards in graduating values for active LeverageCard.com users.
Papa Johns Puts Up NCAA Tourney Photo Site
Papa Johns is pushing its pan pizza and its profile as official delivery pizza of National Collegiate Athletic Assocation March Madness with a Web site aimed at capturing that madness on digital cameras.
Sports Sites Score with NCAA Tourney Contests
Picking the winners has become a big promotional ploy for online sports sites, with significantly bigger prizes than office pools may offer.
Wilson Runs NCAA Facebook Photo Contest
Wilson Sporting Goods is inviting fans to show their college team spirit by posting photos on Facebook.
Sheraton Hotels hopes to parlay its three-year partnership with the National Collegiate Athletic Association and CBS Sports
Sheraton Hotels hopes to parlay its three-year partnership with the National Collegiate Athletic Association and CBS Sports into a platform to build business among college sports fans traveling to away games
Papa Johns Pitching NCAA Tix with Text Ordering
Papa Johns is trying to raise the collective pizza consciousness of basketball fans with a sweepstakes offering tickets to the National Collegiate Athletic Association Mens Tournament semi-finals and championship games.
Bronx Is Biggest Sports Event Destination: Survey
Forget the Beijing Olympics. The top event destination among sports enthusiasts is this years Major League Baseball All-Star game at Yankee Stadium in the Bronx, NY.
We Know Better | Non-traditional marketers have experienced great growth, and more frequently are interacting on a regular basis with top-level brand marketers
Late last year, facebook founder and CEO Mark Zuckerberg declared that Beacon, Facebook's new ad platform, would reinvent the advertising and marketing industries. Although this breakthrough was dismissed and downgraded relatively quickly by his own community (along with swift action by moveon.org), it did make me think about my own career in what recently has been coined as non-traditional marketing.
CBSSports.com Redesigns, Builds Blogging Capacity
CBS Sports.com is figuring on boosting its user base and usage time with new blogging features and other aspects aimed at engaging Web surfers.
Alltel Runs Pick & Roll College Basketball Play
Alltel Wireless is looking to score points with college basketball fans through a contest to pick winning teams in a slate of select games each week on fanu.com, a news and social networking site.
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