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Nestlé Tour Gives Away 500,000 Coupons

Nestlé is crisscrossing the country giving away more than 500,000 coupons for people to sample its newest candy bar.

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The giveaway is part of an eight city tour called, Put a Little Play in Your Day, which begins July 26 in Philadelphia, PA, and ends Aug. 30 in Los Angeles.

VIP coupons, each redeemable for one single-size bar of Nestlé Crunch Crisp, will be distributed via a branded car that will lead the tour. Each stop will feature recess-like games and activities like hopscotch, four square and jump rope, as well as giveaways and prizes and the chance to win a Wii console.

A supporting Web site at PlayInYourDay.com offers entertaining activities and requests for the coupons.

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Executive summary:
How important is it that your e-mail campaigns get white listed? Well, look at it this way: How important is it that your messages get delivered?
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In an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
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Nestlé Tour Gives Away 500,000 Coupons
Promo Sourcebook

Nestlé Tour Gives Away 500,000 Coupons

Nestlé is crisscrossing the country giving away more than 500,000 coupons for people to sample its newest candy bar.

Article Tools


Most Popular Articles

The giveaway is part of an eight city tour called, Put a Little Play in Your Day, which begins July 26 in Philadelphia, PA, and ends Aug. 30 in Los Angeles.

VIP coupons, each redeemable for one single-size bar of Nestlé Crunch Crisp, will be distributed via a branded car that will lead the tour. Each stop will feature recess-like games and activities like hopscotch, four square and jump rope, as well as giveaways and prizes and the chance to win a Wii console.

A supporting Web site at PlayInYourDay.com offers entertaining activities and requests for the coupons.

For more stories on sampling

For more stories on event marketing


Acceptable Use Policy
blog comments powered by Disqus

Special Report on Email

Get the E-mail Credit You Deserve


Executive summary:
How important is it that your e-mail campaigns get white listed? Well, look at it this way: How important is it that your messages get delivered?
Download the full report

Sponsored By:

Featured Webinar

Know your Customer - Grow your Business with Targeted Email Marketing


In an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
Learn more now...

RESOURCES: Helping You Find Solutions

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COMMUNITY Thoughts and opinions from PROMO editors & columnists.

Blog: Promotions

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