J&J Joins Elite Group with Worldwide Olympic Marketing Rights
Johnson & Johnson has joined 11 other leading companies as a worldwide marketing partner of the International Olympic Committee, giving it the exclusive marketing rights to both Winter and Summer Games. ...
Coca-Cola Bows 'Hybrid' Soft-Energy Drink
Coca-Cola North America is kicking it up another notch, adding a new energy drink to its portfolio. The hybrid blend bridges both the energy drink and the soft drink categories. ...
Sirius Samples to La Quinta Guests
Hotel chain La Quinta and Sirius Satellite Radio are running a joint promotion that lets business travelers sample and even win Sirius service. ...
Pizza Hut Sets Radio Roadblock Tonight
Pizza Hut breaks new ground today with a national radio promotion and sampling blitz....
McDonald's Debuts Coupons, Sampling Effort for Chicken Sandwich
McDonald's is out with a new addition to its menu, the Spicy Premium Chicken Sandwich, and is giving consumers a chance to sample the product. ...
Jones Soda Debuts Valentine's Pack and Send Some to Troops
Jones Soda Co. is out with packaging designed specifically to boost sales around Valentine's Day. The red and pink limited-edition pack includes two bottles of "Love Potion No. 6" or specially flavored Jones soda lip balm, a CD samplers of songs by Sony BMG recording artists and a coupon book for two free bottles of personalized soda......
Bally Offers Fitness for Free
Just in time for New Year's resolutions to get in shape, Bally Total Fitness unleashed a new promotion this month to draw families to its fitness centers....
Goin' Country
In 1932, the grandfather of country music, Jimmie Rogers, mournfully sang in Gambling Polka Dot Blues of taking on the big rollers in town and losing it all. His musical descendants, however...
Dunkin' Donuts Targets Health Clubs with Sampling Program
Dunkin' Donuts is rolling out a sampling program to more than 200 Northeast health clubs to promote its new Latte Lite drink, a 0% fat product....
Domino's Customers Get Free Coca-Cola Zero
Coca-Cola has partnered with Domino's Pizza to sample its Coca-Cola Zero beverage in a week-long event....
McDonald's Rolls Out Gift Cards with $22 Million Sampling Effort
McDonald's Corp. is out with its own reloadable gift card designed to increase the speed of register sales and give consumers a new gift-giving option. And this week, the QSR plans to celebrate the launch by seeding $22 million worth of cards to consumers....
Trade Show Sampling: Help or Hindrance?
There were likely hundreds of disappointed women, and some men, who approached booth No. 3880 last month at the Motivation Show....
