McDonald's Debuts Coupons, Sampling Effort for Chicken SandwichBy: By Amy Johannes McDonald's is out with a new addition to its menu, the Spicy Premium Chicken Sandwich, and is giving consumers a chance to sample the product. ... Jones Soda Debuts Valentine's Pack and Send Some to TroopsJones Soda Co. is out with packaging designed specifically to boost sales around Valentine's Day. The red and pink limited-edition pack includes two bottles of "Love Potion No. 6" or specially flavored Jones soda lip balm, a CD samplers of songs by Sony BMG recording artists and a coupon book for two free bottles of personalized soda...... Wal-Mart, 5 A Day Play with Curious GeorgeBy: By Betsy Spethmann Valassis Sues Top RivalBy: By Patricia Odell Bally Offers Fitness for FreeBy: By Andrew Scott Just in time for New Year's resolutions to get in shape, Bally Total Fitness unleashed a new promotion this month to draw families to its fitness centers.... Goin' CountryBy: BY AMY JOHANNES In 1932, the grandfather of country music, Jimmie Rogers, mournfully sang in Gambling Polka Dot Blues of taking on the big rollers in town and losing it all. His musical descendants, however... Dunkin' Donuts Targets Health Clubs with Sampling ProgramDunkin' Donuts is rolling out a sampling program to more than 200 Northeast health clubs to promote its new Latte Lite drink, a 0% fat product.... Domino's Customers Get Free Coca-Cola ZeroCoca-Cola has partnered with Domino's Pizza to sample its Coca-Cola Zero beverage in a week-long event.... McDonald's Rolls Out Gift Cards with $22 Million Sampling EffortMcDonald's Corp. is out with its own reloadable gift card designed to increase the speed of register sales and give consumers a new gift-giving option. And this week, the QSR plans to celebrate the launch by seeding $22 million worth of cards to consumers.... Trade Show Sampling: Help or Hindrance?By: By Patricia Odell There were likely hundreds of disappointed women, and some men, who approached booth No. 3880 last month at the Motivation Show.... |
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