Domino's Pizza to Pitch New Brownies with Sampling
A little sweetness after a pizza is just the treat that Domino's Pizza is hoping to entice its customers with as it kicks off a nationwide brownie-sampling event tomorrow to introduce its new Brownie Squares. ...
Kissables Looks for On-Air Jinglers
Hershey's Kissables is hitting the airways with a contest asking consumers to call into local radio stations and sing the Kissables jingle. ...
Coca-Cola Debuts Iced Tea Like "Mom Used to Make"
Coca-Cola North America kicked off the debut of its new iced tea yesterday with a sampling event in New York City. ...
New Nestlé Water for Kids Hits the Road
A new water brand is aimed at kids at a time when sugary drinks are under attack by parents, as well as politicians. Nestlé Waters North America is offering the new Aquapod water under its six regional brands Deer Park, Ice Mountain, Ozarka, Poland Spring, Zephyr Hills and Arrowhead. ...
Ben & Jerry's Pushes Sampling Via Cause Campaign
Ben & Jerry's is circling back to its social activism days with a new campaign and tour that urges consumers to shift spending priorities from nuclear weapons to the needs of children. ...
Baby Ruth Plays Ball with MLB
Nestlé USA has signed its Baby Ruth candy brand to sponsor Major League Baseball. ...
Meow Mix House Lands on Primetime
Meow Mix is going primetime with its new reality TV show debuting this week on Animal Planet. ...
PowerBar Launches Sweeps with Lance Armstrong
As part of a longstanding partnership, PowerBar is collaborating with championship cyclist Lance Armstrong to launch a sweepstakes and mobile tour to motivate consumers to live healthily while promoting its nutrition bars. ...
CoolBrands, Godiva Will Always Have Paris
New Yorkers get a taste of Godiva Ice Cream Bars this week in a sampling and sweepstakes campaign set under the Eiffel Tower. ...
Ocean Spray Brings Vacation Experience Via Sampling Tour
Ocean Spray is taking consumers on vacation—a vacation from their normal diet beverages—via a mobile sampling tour to promote its new diet juice drinks. ...
Snapple Buys Up Radio, Carpets Northeast with Promotions
kicks off, and will likely get it by offering radio listeners 40 consecutive days of commercial free radio, as well as carpeting several New England states with promotions and samples....
Brands to Pitch Samples at Wrigley Field
When Chicago Cubs fans hit the stands of Wrigley Field next week for a taste of America’s favorite pasttime, they may end up snacking on some free nuts as well. ...
Nestlé to Name a New Wonka
Nestlé USA's latest sweepstakes will use an in-pack ticket to name a new Willy Wonka. ...
Equal Revs Bus Tour
Merisant has begun an election-style bus tour to stump for Equal sweetener, the largest ever event-marketing push for the brand. ...
Brands Back Earth Day Events
Natural foods marketers are rallying behind the annual Go Organic for Earth Day promotion as mainstream consumers embrace organic foods. ...
3-A-Day of Dairy Jumpstarts Summer Dieting
Dairy Management, Inc. is already prepping for swimsuit season with a slate of 3-A-Day dairy promotions. ...
Arby's to Feed Fans if Basketball History Is Made
Arby's Restaurant Group plans to serve basketball fans a free sandwich based on an outcome of one of the NCAA playoff games....
Hershey Blitzes Take 5
The Hershey Co. this week breaks a multi-pronged marketing blitz for its Take 5 candy bar, its first comprehensive campaign since launching Take 5 last year. Hershey hopes to jumpstart trial with extensive sampling, buzz marketing and in-theatre promos as well as TV, online ads and a dedicated Web site, Thegreatestcandybarever.com. ...
SunnyD Takes Summer Spirit on the Road
Sunny Delight Beverages Co. has embarked on a nationwide road trip to promote its drinks. ...
