Meow Mix House Lands on PrimetimeBy: By Amy Johannes Meow Mix is going primetime with its new reality TV show debuting this week on Animal Planet. ... PowerBar Launches Sweeps with Lance ArmstrongAs part of a longstanding partnership, PowerBar is collaborating with championship cyclist Lance Armstrong to launch a sweepstakes and mobile tour to motivate consumers to live healthily while promoting its nutrition bars. ... CoolBrands, Godiva Will Always Have ParisNew Yorkers get a taste of Godiva Ice Cream Bars this week in a sampling and sweepstakes campaign set under the Eiffel Tower. ... Ocean Spray Brings Vacation Experience Via Sampling TourBy: By Amy Johannes Ocean Spray is taking consumers on vacation—a vacation from their normal diet beverages—via a mobile sampling tour to promote its new diet juice drinks. ... Snapple Buys Up Radio, Carpets Northeast with Promotionskicks off, and will likely get it by offering radio listeners 40 consecutive days of commercial free radio, as well as carpeting several New England states with promotions and samples.... Brands to Pitch Samples at Wrigley FieldBy: By Andrew Scott When Chicago Cubs fans hit the stands of Wrigley Field next week for a taste of America’s favorite pasttime, they may end up snacking on some free nuts as well. ... Nestlé to Name a New WonkaNestlé USA's latest sweepstakes will use an in-pack ticket to name a new Willy Wonka. ... Equal Revs Bus TourMerisant has begun an election-style bus tour to stump for Equal sweetener, the largest ever event-marketing push for the brand. ... Brands Back Earth Day EventsNatural foods marketers are rallying behind the annual Go Organic for Earth Day promotion as mainstream consumers embrace organic foods. ... 3-A-Day of Dairy Jumpstarts Summer DietingBy: By Betsy Spethmann Dairy Management, Inc. is already prepping for swimsuit season with a slate of 3-A-Day dairy promotions. ... Arby's to Feed Fans if Basketball History Is MadeBy: By Andrew Scott Arby's Restaurant Group plans to serve basketball fans a free sandwich based on an outcome of one of the NCAA playoff games.... Hershey Blitzes Take 5By: By Betsy Spethmann The Hershey Co. this week breaks a multi-pronged marketing blitz for its Take 5 candy bar, its first comprehensive campaign since launching Take 5 last year. Hershey hopes to jumpstart trial with extensive sampling, buzz marketing and in-theatre promos as well as TV, online ads and a dedicated Web site, Thegreatestcandybarever.com. ... SunnyD Takes Summer Spirit on the RoadBy: By Patricia Odell Sunny Delight Beverages Co. has embarked on a nationwide road trip to promote its drinks. ... J&J Joins Elite Group with Worldwide Olympic Marketing RightsBy: By Patricia Odell Johnson & Johnson has joined 11 other leading companies as a worldwide marketing partner of the International Olympic Committee, giving it the exclusive marketing rights to both Winter and Summer Games. ... Coca-Cola Bows 'Hybrid' Soft-Energy DrinkBy: By Patricia Odell Coca-Cola North America is kicking it up another notch, adding a new energy drink to its portfolio. The hybrid blend bridges both the energy drink and the soft drink categories. ... Sirius Samples to La Quinta GuestsHotel chain La Quinta and Sirius Satellite Radio are running a joint promotion that lets business travelers sample and even win Sirius service. ... Pizza Hut Sets Radio Roadblock TonightBy: By Betsy Spethmann Pizza Hut breaks new ground today with a national radio promotion and sampling blitz.... McDonald's Debuts Coupons, Sampling Effort for Chicken SandwichBy: By Amy Johannes McDonald's is out with a new addition to its menu, the Spicy Premium Chicken Sandwich, and is giving consumers a chance to sample the product. ... Jones Soda Debuts Valentine's Pack and Send Some to TroopsJones Soda Co. is out with packaging designed specifically to boost sales around Valentine's Day. The red and pink limited-edition pack includes two bottles of "Love Potion No. 6" or specially flavored Jones soda lip balm, a CD samplers of songs by Sony BMG recording artists and a coupon book for two free bottles of personalized soda...... Wal-Mart, 5 A Day Play with Curious GeorgeBy: By Betsy Spethmann |
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