Huggies Launches Sun Care Line
The well-known Huggies brand has launched a line of sun care products for youngsters with a multi-million dollar campaign....
Vitamin Water Samples at Top Spring Break Destination
Glaceau is pitching new Vitamin Water products at a top Spring Break destination this month....
Altoids Launch Rips Valentine’s Day
Screw Valentine’s Day. Let’s eat dark chocolate Altoids. Wm. Wrigley Jr. Co. plays the anti-Cupid with storefront sampling of new Altoids Dark Chocolate Dipped Mints. ...
Coaches Association Signs Sampling Pact
High school coaches in 18,000 U.S. schools will get samples for student athletes through a new contract for the National High School Athletic Coaches Association....
Miller Set to Sample New Brew in Southern States
SABMiller will launch a new beer next month, debuting a product that is unique to the brewer’s portfolio....
Playtex Starts Promotions for New Tampon
Playtex is out with a slate of promotions for its new tampon, including sponsorships and sampling...
Sampling Helps Kick Off Aquafina Alive Debut
Aquafina is targeting a number of popular film festivals to put samples of its new vitamin-enhanced water beverage into consumers’ hands....
Wild Oats Pushes "Healthy Aging" In-store
Natural foods grocer Wild Oats is launching an in-store program to teach consumers how to age gracefully...
Start-up Toothpaste Hooks up with Victoria's Secret
Move over Crest. Starbrite Whitening Toothpaste, a newcomer to a very crowded category, has a date with Victoria's Secret. ...
Charmin to Open Public Bathrooms in NYC
Call it a twist on sampling. Procter & Gamble is opening a public restroom in New York City's Times Square Monday where it is putting rolls of its Charmin Ultra toilet tissue to the ultimate test. ...
Starbucks Spreads Cheer via Holiday Campaign
Starbucks is getting into the holiday spirit. The coffee giant is seeding out its new Cheer Pass as a means to inspire others to spread goodwill and commit random acts of kindness. ...
Newcastle Brown Ale Adds Music/Extreme Sports CDs to 12-Packs
Newcastle Brown Ale is going interactive, adding a series of CDs to its 12-packs. ...
Coca-Cola's New Enviga to Get Major Consumer Sampling
Coca-Cola's new green-tea product, Enviga, marketed as a great tasting beverage that will burn calories, is set to begin a very active consumer sampling program in the New York metro and Philadelphia areas. ...
Sampling Reigns as Key Method to Drive In-Store ROI
Product sampling is the most influential in-store marketing method when it comes to influencing consumer purchase decisions, and is a reliable option for marketers looking to increase ROI. ...
OfficeMax Analyzes Handwriting Online
OfficeMax is touting its TUL private-label pen brand with tongue-in-cheek handwriting analysis online. ...
Del-Monte Takes Pup-Peroni on Tour
Del-Monte is hitting local pet hotspots with a 33-city tour for Pup-Peroni dog snacks. ...
Dentyne Brings Movies to Campus
Dentyne gum plays campus matchmaker this fall with its first-ever campus tour and nightlife campaign. ...
Human Fruit Stages 'Protest' for Naked Juice
Life-sized apples, giant kiwis and over-blown grapes will be on the streets "protesting" in Chicago this month and handing out samples of Naked Juice. ...
Starbucks Celebrates with Podcasts, Events; Yanks Free Coffee Invite
Starbucks is adding special items to its menu to celebrate its 35th anniversary—podcasts and events. ...
Summer Push Puts New Elizabeth Arden Fragrance in Teens' Hands
Elizabeth Arden is working concerts and malls in New York, Miami and Philadelphia to sample its new fragrance for teens girls. ...
