Airheads Soccer Tour Comes to a Close
Airheads candy is wrapping up a summer promo that put candy samples in a bright green Hummer H3 that traveled the country with the U.S. Youth Soccer Tour....
Nestlé Tour Gives Away 500,000 Coupons
Nestlé is crisscrossing the country giving away more than 500,000 coupons for people to sample its newest candy bar....
Wrigley Goes on Tour with the NBA
Wrigley gums is on the road this summer promoting its new title as the official chews of choice for the National Basketball Association....
Sony Renews Dew Sports Tour Sponsorship
Sony Computer Entertainment America Inc. is bringing some sizzle to the upcoming AST Dew Action Sports Tour....
Baskin-Robbins, ConAgra, Others Tie in with ‘Surf’s Up’
Penguins are making a come back on the big screen this week with Sony Pictures Animation’s film “Surf’s Up.” And Baskin-Robbins, McDonald’s and ConAgra, among others, are backing the film with full-scale marketing programs and promotions....
Mentos Geysers Sets Guinness Record
That explosive mixture of Diet Coke and Mentos candies has hit new heights, setting a Guinness World Record for the “Most Mentos and Soda Fountains.”...
Women’s Health Magazine to Host NYC Event
Women’s Health is bringing 13 brand partners to New York for a two-day event in July....
Cubs Field Samples, Honor Vets
Chicago Cub fans will get some extra perks this week, courtesy of Kimberly-Clark and Unilever....
Disney Hypes Up 'Ratatouille' Cheese Tour
Walt Disney Pictures and Pixar Animation Studios are generating excitement around the upcoming film “Ratatouille” with a multi-city tour that lets fans get up close to the characters and storyline. ...
Malibu Rum Hires Vital Marketing for Major Hispanic Push
Malibu Rum has named Vital Marketing as its agency of record for the Hispanic market. The experiential marketing agency will be tasked with creating a multifaceted national promotions program for the beverage, made by Pernod Ricard USA. ...
Diet Pepsi Takes on Diet Coke; Hands Out 3 Million Samples
Diet Pepsi has been given a new look, and is out with new TV spots that take direct aim at competitor Diet Coke...
Fox's ‘Waitress’ Film Serves up Mother’s Day Promo
Fox Searchlight Pictures is teaming up with theaters nationwide to give mothers a sweet treat on their special day...
P&G Uses Wal-Mart Title to Sample Bounty
There’s an extra piece of paper in the issue of All You magazine that hits Wal-Mart racks tomorrow....
Kraft Takes DiGiorno on the Road
Kraft Foods hopes to give neighborhood pizzerias a run for their money when it rolls out DiGiorno Ultimate frozen pizza nationally in August. Until then, Kraft will prime consumers’ taste buds by delivering samples via a five-city mobile tour. ...
1800 Tequila Campaign Sees Double Digit Growth
1800 Tequila has resigned SoHo Experiential to expand its two experiential brand programs. ...
Burt’s Bees Takes its Products on the Road
Burt’s Bees has launched an educational tour and educational tourthat is moving across the U.S. ...
Silk Soymilk, Kashi Target Offices Via Sampling Effort
Silk Soymilk and Kashi discovered a new spot to get people buzzing about its products—the office....
Coca-Cola Debuts Vault Red Blitz Amid Major Sampling
Coca-Cola has debuted a new flavor in its hybrid energy drink Vault portfolio....
Mentos Hits the Road to Distribute Millions of Samples
Mentos is popping the top on an eight-month tour for the chewy mints. ...
Starbucks, Dunkin’ Donuts Offer Free Trials
Rival coffee chains Starbucks and Dunkin’ Donuts are launching two separate coffee giveaway days to incent both loyal patrons and new customers to come into their stores. ...
