Dove Offers Goodie Bags to Tanger Outlet Shoppers
Dove is spreading the word about some of its products in a new sampling initiative with Tanger Factory Outlet Centers....
McDonald’s Samples McSkillet Burrito for Leap Year Event
McDonald’s is sampling its latest menu addition, the McSkillet Burrito, with a two-day campaign tied to Leap Year....
Mars Pushes Caffeinated Snickers via College Sampling
Mars Snackfoods U.S. is giving a jolt to its candy offerings with something new: Caffeine....
Airborne Distributes 840,000 Samples in Airport Promotion
Herbal supplement Airborne is promoting its new On-the-Go product with a major sampling effort at several busy airports....
McDonald's Pushes New Burrito with Sampling, Coupons
McDonald’s is adding a little spice to its breakfast menu via a new breakfast burrito....
Charmin Returns with Public Bathrooms in NYC
Procter & Gamble has once again opened public restrooms in New York City’s Times Square to let people sample its newly designed Charmin bath tissue. ...
Maxwell House Brews Multi-Million Dollar Sampling Campaign
Kraft Foods’ Maxwell House is promoting its coffee with a major sampling effort targeting malls, retail outlets and even tollbooths....
Retail Clinics Host Sampling Effort
People who visit their local retail health clinic may walk away with more than just wellness advice, but free samples, too....
FTC Vows To Keep Numbers On Do-Not-Call List
The Federal Trade Commission will not automatically delete telephone numbers from its do-not-call list, despite a provision that calls for numbers to be eliminated five years after enrollment. ...
"Tequila Confessions’ Web Series Adds a Dash of Viral
Premium tequila maker Partida is rolling out an integrated brand campaign that incorporates viral video, podcasts, blogs, a revamped Web site, live bartending events, and, just for good measure, traditional print advertising....
Nielsen Revamps Online, Mobile Measurement Arms
The Nielsen Company is reorganizing its online measurement and mobile measurement divisions to help clients get a fuller view of the media consumption patterns of their audiences. ...
Bioré Sponsors Brandi Carlile Tour
Bioré Skincare has crafted a campaign around the tour of an emerging artist, tying the brand’s message to the refreshing discovery of unsullied song....
Huggies Partners with My Gym for In-Store Promo
Kimberly-Clark Corp. has teamed up with My Gym Children’s Fitness Centers to promote the company’s Huggies brand in 170 outlets nationwide with samples, coupons and signage....
Corner Bakery Offers Mugs in Exchange for Customers
Corner Bakery is kicking off a week-long “Get to Know Your Neighbor” campaign in which will hand out 10,000 travel mugs—one for a patron and one for a neighbor. ...
Kashi Exchanges Junk Food for a Sample of its Products
In a new spin on sampling campaigns, Kashi Co. is letting people trade in junk food for one of its more nutritious products. ...
Sara Lee Pushes Whole Grain Bread Via Campaign
Sara Lee Food & Beverage is pushing its whole grain bread products with an out-of-home and sampling campaign to persuade people to make the switch....
Jimmy Dean Rolls Out Breakfast Tour
Jimmy Dean is about to hit the road to sample its products....
Domino’s Debuts Contest-Created Pizza
Domino’s and Kraft Foods are debuting this week a new product developed by an employee through a recipe contest....
Mike and Ike Flavor Contest Nets More than 60,000 Votes
Just Born has people buzzing about its latest summer promotion. ...
NASCAR Star To Handle Indianapolis Arby’s Drive-Thru
When Arby’s customers in Indianapolis drive to their favorite location today, the guy working the drive-through window could be NASCAR star Matt Kenseth....
