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Fox's ‘Waitress’ Film Serves up Mother’s Day Promo

Foxlight Searchlight Pictures is promoting its film "Waitess," starring Keri Russell, with a free gift bag give away

Fox Searchlight Pictures is teaming up with theaters nationwide to give mothers a sweet treat on their special day.

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On May 13 (Mother’s Day), the film company will show special screenings of “Waitress” in 100 theaters with a gift bag promotion.

As part of the Easy As Pie Mother’s Day promotion, patrons will receive gift bags that include a “Martha Stewart Living” magazine, TrueShine Lipcolor by CoverGirl, products from Nivea, Phyto, Dial and a Sara Lee Simple Sweets six-inch pre-baked pie.

Participating theaters and ticket information can be found at MovieWithMom.com. Also on the site, visitors can send an e-card inviting their mothers to the screening.

“Waitress” stars Keri Russell and Cheryl Hines in a story of a small town waitress stuck in a lousy marriage that finds her only solace in baking pies. When a new doctor comes to town, the woman is inspired to turn her life around into something satisfying. The film opened yesterday in select theaters.

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Fox's ‘Waitress’ Film Serves up Mother’s Day Promo
Promo Sourcebook

Fox's ‘Waitress’ Film Serves up Mother’s Day Promo

Foxlight Searchlight Pictures is promoting its film "Waitess," starring Keri Russell, with a free gift bag give away

Fox Searchlight Pictures is teaming up with theaters nationwide to give mothers a sweet treat on their special day.

Article Tools


Most Popular Articles

On May 13 (Mother’s Day), the film company will show special screenings of “Waitress” in 100 theaters with a gift bag promotion.

As part of the Easy As Pie Mother’s Day promotion, patrons will receive gift bags that include a “Martha Stewart Living” magazine, TrueShine Lipcolor by CoverGirl, products from Nivea, Phyto, Dial and a Sara Lee Simple Sweets six-inch pre-baked pie.

Participating theaters and ticket information can be found at MovieWithMom.com. Also on the site, visitors can send an e-card inviting their mothers to the screening.

“Waitress” stars Keri Russell and Cheryl Hines in a story of a small town waitress stuck in a lousy marriage that finds her only solace in baking pies. When a new doctor comes to town, the woman is inspired to turn her life around into something satisfying. The film opened yesterday in select theaters.

For more stories on sampling


Acceptable Use Policy
blog comments powered by Disqus

Special Report on Email

Get the E-mail Credit You Deserve


Executive summary:
How important is it that your e-mail campaigns get white listed? Well, look at it this way: How important is it that your messages get delivered?
Download the full report

Sponsored By:

Featured Webinar

Know your Customer - Grow your Business with Targeted Email Marketing


In an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
Learn more now...

RESOURCES: Helping You Find Solutions

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