Dove is spreading the word about some of its products in a new sampling initiative with Tanger Factory Outlet Centers.

Beginning March 20, shoppers who ring up purchases of $175 or more in one day will receive a free Dove Beauty Tote packed with Dove SkinVitalizer, as well as Dove hair, skin and deodorant product samples. The tote and products are valued at $40.

To help get people to the outlets, visitors to http://www.tangeroutlet.com during the promotion will find online coupons to many of the brand name stores located at the outlets. Other online offers will be available of http://www.Dove.com, including a downloadable $3.50 coupon for Dove SkinVitalizer.

The promo is coordinated by Langston Communications.

Tanger manages 31 shopping centers in 22 states with more than 400 store brands.

For more stories on sampling