Promo Sourcebook

Cubs Field Samples, Honor Vets

Chicago Cub fans will get some extra perks this week, courtesy of Kimberly-Clark and Unilever.

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The marketers will distribute samples of Cottonelle tissue and Klondike ice cream bars at Wrigley Field for the Cubs’ June 1 game against the Atlanta Braves. It’s the ballpark’s first sampling push of the season, part of an ongoing program from marketing agency PromoWorks.

PromoWorks also will give the first 20,000 fans a scratch-and-win collector’s card featuring player Derrek Lee and awarding 100 home jerseys autographed by Lee. PromoWorks created the cards.

The agency also has given 100 tickets to patients of the Jesse Brown V.A. Medical Center, and will host a reception before the game to honor those military veterans.

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Executive summary:
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In an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
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Cubs Field Samples, Honor Vets
Promo Sourcebook

Cubs Field Samples, Honor Vets

Chicago Cub fans will get some extra perks this week, courtesy of Kimberly-Clark and Unilever.

Article Tools


Most Popular Articles

The marketers will distribute samples of Cottonelle tissue and Klondike ice cream bars at Wrigley Field for the Cubs’ June 1 game against the Atlanta Braves. It’s the ballpark’s first sampling push of the season, part of an ongoing program from marketing agency PromoWorks.

PromoWorks also will give the first 20,000 fans a scratch-and-win collector’s card featuring player Derrek Lee and awarding 100 home jerseys autographed by Lee. PromoWorks created the cards.

The agency also has given 100 tickets to patients of the Jesse Brown V.A. Medical Center, and will host a reception before the game to honor those military veterans.

For more stories on sampling

For more stories on games, contests & sweeps


Acceptable Use Policy
blog comments powered by Disqus

Special Report on Email

Get the E-mail Credit You Deserve


Executive summary:
How important is it that your e-mail campaigns get white listed? Well, look at it this way: How important is it that your messages get delivered?
Download the full report

Sponsored By:

Featured Webinar

Know your Customer - Grow your Business with Targeted Email Marketing


In an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
Learn more now...

RESOURCES: Helping You Find Solutions

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Browse Back Issues

COMMUNITY Thoughts and opinions from PROMO editors & columnists.

Blog: Promotions

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