Airheads Soccer Tour Comes to a Close

Airheads candy is wrapping up a summer promo that put candy samples in a bright green Hummer H3 that traveled the country with the U.S. Youth Soccer Tour.

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The last stop, the National Championships held in Frisco, TX, this week through July 29, features soccer-related activities, giant games of tag and massive water bottles.

The tour kicked off in May at eight U.S. Youth Soccer events in North Little Rock, AK, on the road to the championships in Frisco. An estimated 2,000 players and their families participated or attended that phase of the tour, according to Innova Marketing, which handled the tour.

The target demographic for the Airheads promotion is kids aged six to 12, Ben Miller, an Innova account executive said.

“It’s a different kind of interaction at the tournaments,” Miller said. “Kids can hang out together and play soccer-related games.”

The Airheads Hummer is also making stops at local amusement parks, skate parks and retail locations.

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Airheads Soccer Tour Comes to a Close

Airheads Soccer Tour Comes to a Close

Airheads candy is wrapping up a summer promo that put candy samples in a bright green Hummer H3 that traveled the country with the U.S. Youth Soccer Tour.

Article Tools

Most Popular Articles

The last stop, the National Championships held in Frisco, TX, this week through July 29, features soccer-related activities, giant games of tag and massive water bottles.

The tour kicked off in May at eight U.S. Youth Soccer events in North Little Rock, AK, on the road to the championships in Frisco. An estimated 2,000 players and their families participated or attended that phase of the tour, according to Innova Marketing, which handled the tour.

The target demographic for the Airheads promotion is kids aged six to 12, Ben Miller, an Innova account executive said.

“It’s a different kind of interaction at the tournaments,” Miller said. “Kids can hang out together and play soccer-related games.”

The Airheads Hummer is also making stops at local amusement parks, skate parks and retail locations.

For more coverage on event marketing

For more coverage on sampling


Acceptable Use Policy
blog comments powered by Disqus

Special Report on Email

Get the E-mail Credit You Deserve


Executive summary:
How important is it that your e-mail campaigns get white listed? Well, look at it this way: How important is it that your messages get delivered?
Download the full report

Sponsored By:

Featured Webinar

Know your Customer - Grow your Business with Targeted Email Marketing


In an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
Learn more now...

RESOURCES: Helping You Find Solutions

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