Love is in the air.

Jones Soda Co. is out with packaging designed specifically to boost sales around Valentine's Day.

The red and pink limited-edition pack includes two bottles of "Love Potion No. 6"—or specially flavored Jones soda—lip balm, a CD samplers of songs by Sony BMG recording artists and a coupon book for two free bottles of personalized soda from Myjones.com. The packages are sold online and at retailers nationally, the company said.

As part of the program, Jones Soda has partnered with Operation AC, a non-profit organization that supports service men and women overseas. As part of the partnership, Jones Soda has donated 10,000 valentine packs to the organization to be given to U.S. troops in Afghanistan and Iraq.