WNBA Jerseys to Carry McDonald’s Logo in Season OpenersBy: By Richard Tedesco Women’s National Basketball Association players will wear McDonald’s golden arches on their jerseys for each team’s season opener as part of a marketing alliance between the women’s pro basketball league and the fast food giant this season.... Dunkin’ Donuts Offers Second Iced Coffee GiveawayDunkin’ Donuts is hosting an iced coffee giveaway today while pitching a new flavor in its line-up.... Kashi Pushes Granola with Free SamplesKashi Co. is offering tips and free samples at its Web site in a campaign tied to its ongoing effort to encourage an active lifestyle.... McDonald’s to Sample 8 Million New Chicken DishesBy: By Amy Johannes McDonald’s is supporting its newest menu items, the Southern Style Chicken Biscuit and Chicken Sandwich, with a national sampling effort.... Jolt Soda Relaunches Brand with Sampling ProgramBy: By Amy Johannes Jolt Soda is hitting the streets of southern California with a guerrilla marketing and sampling campaign... Kraft Promotes Bagel-fuls with Sampling, TourBy: By Amy Johannes Kraft is kicking off a sampling campaign today to promote its newest breakfast product, Bagel-fuls.... Nestlé Uses Prank to Promote Branded Comedy NetworkBy: By Brian Quinton Nestle Foods said it has shaken off the associations of clumsiness of its Butterfinger brand and re-name itself simply “The Finger.” The re-launch was supported by a distribution of 200,000 free “Finger” bars at 7-Eleven stores in 10 major markets.... Dove Offers Goodie Bags to Tanger Outlet ShoppersDove is spreading the word about some of its products in a new sampling initiative with Tanger Factory Outlet Centers.... McDonald’s Samples McSkillet Burrito for Leap Year EventBy: By Amy Johannes McDonald’s is sampling its latest menu addition, the McSkillet Burrito, with a two-day campaign tied to Leap Year.... Mars Pushes Caffeinated Snickers via College SamplingBy: By Amy Johannes Mars Snackfoods U.S. is giving a jolt to its candy offerings with something new: Caffeine.... Airborne Distributes 840,000 Samples in Airport PromotionBy: By Amy Johannes Herbal supplement Airborne is promoting its new On-the-Go product with a major sampling effort at several busy airports.... McDonald's Pushes New Burrito with Sampling, CouponsBy: By Amy Johannes McDonald’s is adding a little spice to its breakfast menu via a new breakfast burrito.... Charmin Returns with Public Bathrooms in NYCBy: By Amy Johannes Procter & Gamble has once again opened public restrooms in New York City’s Times Square to let people sample its newly designed Charmin bath tissue. ... Maxwell House Brews Multi-Million Dollar Sampling CampaignBy: By Amy Johannes Kraft Foods’ Maxwell House is promoting its coffee with a major sampling effort targeting malls, retail outlets and even tollbooths.... Retail Clinics Host Sampling EffortBy: By Amy Johannes People who visit their local retail health clinic may walk away with more than just wellness advice, but free samples, too.... FTC Vows To Keep Numbers On Do-Not-Call ListThe Federal Trade Commission will not automatically delete telephone numbers from its do-not-call list, despite a provision that calls for numbers to be eliminated five years after enrollment. ... "Tequila Confessions’ Web Series Adds a Dash of ViralPremium tequila maker Partida is rolling out an integrated brand campaign that incorporates viral video, podcasts, blogs, a revamped Web site, live bartending events, and, just for good measure, traditional print advertising.... Nielsen Revamps Online, Mobile Measurement ArmsThe Nielsen Company is reorganizing its online measurement and mobile measurement divisions to help clients get a fuller view of the media consumption patterns of their audiences. ... Bioré Sponsors Brandi Carlile TourBy: By Patricia Odell Bioré Skincare has crafted a campaign around the tour of an emerging artist, tying the brand’s message to the refreshing discovery of unsullied song.... Huggies Partners with My Gym for In-Store PromoBy: By Amy Johannes Kimberly-Clark Corp. has teamed up with My Gym Children’s Fitness Centers to promote the company’s Huggies brand in 170 outlets nationwide with samples, coupons and signage.... |
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Focus on TacticsAT RETAILMacy’s Partners with FAO SchwarzCoke Preps Multilingual U.S. Promo for Beijing GamesCotton Inc. Rolls Out 'Natural’ Campaign in MallsAGENCY FOCUSOctagon and TNS Sport Combine Research to Boost Understanding of Sports FansTPN Promotes Warhaftig to Director on GatoradeOctagon Hires VP for Music and Entertainment GroupEVENT MARKETINGMaybelline Tour Offers Beauty Advice, SamplesBurger King Backs Jonas Brothers TourZoom Stages Office Rallies to Spark NBA Gear SalesFocus on TacticsINTERACTIVE MARKETINGWE TV Turns People Into ‘Bridezillas’Got Milk Freshens Up Web site with Interactive FeaturesClear Channel Gives Lyrics to Listeners, Video to AdvertisersLEGAL/REGULATORYLive from PMA: Marketers May Be Regulatory “Scapegoats” in Tough EconomyReebok to Pay $1 Million Fine for Lead Bracelet PremiumsAirborne Settles False Ad Lawsuit for $23.3 Million |
