SAMPLING NEWS
Models Covered in “Mud” on Display at Fashion Week
AHAVA, the cosmetics company, covered the bodies of three scantily clad models with its “Mud” body treatment earlier this week and set them loose during Fashion Week in New York...
Lu Biscuits Partners with Fashion Designer at Fashion Week
Kraft Foods Lu biscuits has teamed up with fashion designer Erin Fetherston to create limited edition packaging for the French cookie brand...
Fiberwig Hands out 100,000 Mascara Samples
Fiberwig, the Japanese paint on eyelash brand, is on the move promoting its mascara in the U.S. through a street campaign...
McDonald’s Pushes Specialty Coffee in Ohio with Promos
McDonald’s is backing the recent launch of specialty coffee in Central Ohio with a host of promotions to spread the word about the new menu items...
Milky Way Distributes 285,000 Samples on ‘Road Trip’ Tour
Mars Snackfood U.S. recently wrapped up a two-month tour where it handed out 285,000 Milky Way bars in an effort to boost sales of the chocolate candy....
Burger King Launches Soccer Program Targeting Hispanics
Burger King Corp. is kicking off a series of soccer events this weekend targeting Hispanics to build its brand and give customers another reason to visit its restaurants...
Ciao Bella Kicks off Multi-State Sampling Tour
Ciao Bella is hitting the road with a summer sampling tour to give people a taste of its sorbet and gelato flavors....
Fuze Hits the Hamptons with New Plastic Bottles
Fuze and out-of-home agency Titan Worldwide have wrapped five taxis from the Hamptons-based Hometwon Taxi Service to resemble the shrink-wrap packaging that Fuze’s former glass bottles have long carried...
Burger King Readies Apple Fries Sampling, New Kids Meal Push
Burger King is preparing a multi-city sampling effort to promote its new BK Fresh Apple Fries product....
Wise Snacks Hits the Streets with Baseball-Themed Sampling Effort
Wise Snack Foods is hitting the streets of New York City and Boston with brand ambassadors to talk up its products through a sampling campaign....
7-Eleven Backs Slurpee with Largest Slate of Promos
7-Eleven is out in full force with a host of summertime promotions tied to its Slurpee brand, which include everything from coupons, giveaways and new flavors....
Capri Sun Looks for ‘Pouch Respect’ on Sampling Tour
Kraft Foods’ Capri Sun is capitalizing on the popularity of its “Respect the Pouch” ad campaign with a summer sampling tour of a dozen cities in 10 states and a new Web site that lets kids build pouch avatars and send Burp-O-Gram messages...
Cold Stone Creamery Celebrates 20 Years with Giveaway
Cold Stone Creamery is toasting its 20th anniversary this week with an ice cream cake giveaway for Michigan residents....
WNBA Jerseys to Carry McDonald’s Logo in Season Openers
Women’s National Basketball Association players will wear McDonald’s golden arches on their jerseys for each team’s season opener as part of a marketing alliance between the women’s pro basketball league and the fast food giant this season....
Dunkin’ Donuts Offers Second Iced Coffee Giveaway
Dunkin’ Donuts is hosting an iced coffee giveaway today while pitching a new flavor in its line-up....
Kashi Pushes Granola with Free Samples
Kashi Co. is offering tips and free samples at its Web site in a campaign tied to its ongoing effort to encourage an active lifestyle....
McDonald’s to Sample 8 Million New Chicken Dishes
McDonald’s is supporting its newest menu items, the Southern Style Chicken Biscuit and Chicken Sandwich, with a national sampling effort....
Jolt Soda Relaunches Brand with Sampling Program
Jolt Soda is hitting the streets of southern California with a guerrilla marketing and sampling campaign...
Kraft Promotes Bagel-fuls with Sampling, Tour
Kraft is kicking off a sampling campaign today to promote its newest breakfast product, Bagel-fuls....
Nestlé Uses Prank to Promote Branded Comedy Network
Nestle Foods said it has shaken off the associations of clumsiness of its Butterfinger brand and re-name itself simply “The Finger.” The re-launch was supported by a distribution of 200,000 free “Finger” bars at 7-Eleven stores in 10 major markets....
