May 9, 2008 6:04 AM, PROMO Xtra

Kashi Co. is offering tips and free samples at its Web site in a campaign tied to its ongoing effort to encourage an active lifestyle

People who visit www.Kashi.com can register to receive a single-sized serving of Kashi’s Mountain Medley granola.

Visitors can also find 54 different tips to stay active and to “get off your rump.” The site includes everything from strength training and hopscotch to backyard bowling and dancing. People can join others who have taken on some of Kashi’s challenges.

“We’re on a mission to help people achieve their personal health and wellness goals, and we know that people need a little nudge every now and then,” said Sarah Ceccarelli, Kashi brand manager and nutritionist, in statement.

Online marketing supports the promotion.

For more stories on sampling

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