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Models Covered in “Mud” on Display at Fashion WeekAHAVA, the cosmetics company, covered the bodies of three scantily clad models with its “Mud” body treatment earlier this week and set them loose during Fashion Week in New York. The models passed out more than 2,000 samples at the tents set up in Bryant Park, including AHAVA Dead Sea Liquid Salt, Mineral Hand Cream and Dermud Intensive Nourishing Foot Cream, Viva Manchester, the senior brand manager for AHAVA North America, said. Related ArticlesSampling: More insightCinnabon Bakeries Begin Sampling Programs with International DelightThrough Jan. 31, Cinnabon Bakeries are offering a splash of Cinnabon-flavored coffee creamer from International Delight when customers purchase a cup of coffee. The creamer is located either on the condiment bar or offered by a server. Some bakeries sell the creamer on site, but all customers depart with a 55-cents off coupon for the creamer. ... How to Effectively Execute a Sample ProgramProduct Sampling is a proven way to get people to change their buying behavior. It is as relevant as ever and maybe even more so. But, perhaps equally important, in an age when peer recommendation often trumps “traditional marketing,” a positive sampling experience is something that people clearly will and do talk about. With all the new means people have to connect with brands and with others—our biology is still human and we humans do respond with innate curiosity to relevant, personal opportunities to try something new. As marketing times change fast check out these new rules for conducting sampling programs.... Pros and Cons of Retail SamplingWe know that retail sampling is a great way to incent trial and purchase. But there are pros and cons. Let’s take a look at both sides.... Why Near East Chose Seattle for its First Vehicle TourDepending on where in the U.S. you live, you may or may not know what couscous is. The Near East brand, a marketer of couscous and other specialty side dishes, is about to change that by introducing its first mobile sampling tour. ... Have You Seen Us?At first glance the notice plastered on the newspaper box or streetlamp looks like every other forlorn cry for assistance in the big, not-very-pet-friendly... Carvel, Kraft Join Youth Soccer TourThe 3v3 “Kick It’ youth soccer tour is going strong after nearly 20 years, with Carvel, Kraft and Nestlé providing assists as this year’s sponsors.The 3v3 “Kick It’ youth soccer tour is going strong after nearly 20 years, with Carvel, Kraft and Nestlé providing assists as this year’s sponsors.... Ciao Bella Kicks off Multi-State Sampling TourCiao Bella is hitting the road with a summer sampling tour to give people a taste of its sorbet and gelato flavors.... Fuze Hits the Hamptons with New Plastic BottlesFuze and out-of-home agency Titan Worldwide have wrapped five taxis from the Hamptons-based Hometwon Taxi Service to resemble the shrink-wrap packaging that Fuze’s former glass bottles have long carried... Burger King Readies Apple Fries Sampling, New Kids Meal PushBurger King is preparing a multi-city sampling effort to promote its new BK Fresh Apple Fries product.... Wise Snacks Hits the Streets with Baseball-Themed Sampling EffortWise Snack Foods is hitting the streets of New York City and Boston with brand ambassadors to talk up its products through a sampling campaign.... 7-Eleven Backs Slurpee with Largest Slate of Promos7-Eleven is out in full force with a host of summertime promotions tied to its Slurpee brand, which include everything from coupons, giveaways and new flavors.... Capri Sun Looks for ‘Pouch Respect’ on Sampling TourKraft Foods’ Capri Sun is capitalizing on the popularity of its “Respect the Pouch” ad campaign with a summer sampling tour of a dozen cities in 10 states and a new Web site that lets kids build pouch avatars and send Burp-O-Gram messages... Cold Stone Creamery Celebrates 20 Years with GiveawayCold Stone Creamery is toasting its 20th anniversary this week with an ice cream cake giveaway for Michigan residents.... Nutrisoda Invites Thirsty to Plant a Virtual TreeNutrisoda, a maker of nutrient-enhanced sparkling beverages, is once again partnering with non-profit organization Trees for the Future on its “Good Life” tour of West Coast festivals, colleges and retail spots this summer.... Octagon Hires Neidl as Group Director for Multicultural MarketingOctagon has named Matt Neidl to the position of group director of its multicultural marketing division. ... |
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