Jul 25, 2008 6:01 AM, PROMO Xtra
Levi’s, JCPenney Back VH1 Save the Music Initiative
Levi’s and JCPenney are working in harmony to support VH1’s Save the Music Foundation with a fund-raising campaign next week.
The two companies have pledged to raise $100,000 for the foundation, which supports music programs in public schools by donating musical instruments. From July 27 through Aug. 2, Levi’s will donate $5 from each customer who buys two pairs of Levi’s jeans at participating JCPenney stores or at http://www.jcp.com, up to the amount of the company’s total pledge.
As a reward for their participation, customers will receive a $10 JCPenney gift card by mail.
JCPenney is kicking off the program on Sunday with a special performance by Gavin DeGraw at Houston’s Willowbrook Mall Atrium outside the JCPenney store.
Signage
in JCPenney stores, a JCPenney circular and a VH1 e-mail blast are being used
to build awareness of the fund-raising effort, along with information on
jcp.com, GavinDeGraw.com and vhi.com/partners/save_the_music/.
“Restoring music education in our public schools is an important cause and we are proud to partner with these two outstanding corporations as we work toward our goal of bringing music into the core curriculum of each and every public school in our country,” said Paul Cothran, executive director of the VH1 Save the Music Foundation, in a statement.
Rivet
arranged the partnership between the VH1 Foundation, Levi’s and JCPenney, and
handled the respective elements of publicizing the promotion.
VH1’s Save the Music Foundation has donated $40 million in new musical instruments to1,500 schools around the country since its inception in 1997.
For more coverage on marketing at retail
 |
DON'T MISS AN ISSUE! PROMO Magazine provides insights into using promotion marketing as strategic, measurable component of an overall marketing mix. DON'T MISS OUT on "how-to" information on strategies and tactics successful marketers use to improve product sales and brand image. |
 |
||||
| A panel of professionals answers your questions. Submit your questions. | ||||
 |
Michael McKelvie Gift Cards and Reward Cards   |
|||
 |
Bob Bell Tie-in Partnerships  |
|||
 |
Dave Hunt Rebates  |
|||
 |
Bruce Hollander Sweepstakes  |
|||
 |
Joel Parent Interactive  |
|||
 |
Become an Expert More Info |
|||
Promo Newsletters
PROMO Premium & IncentivesPROMO's P&I E-newsletter is the bi-weekly source providing insights on the latest products, innovations, company news, launches, and more. As the premiums and incentives industry continues to grow, the P&I E-newsletter keeps you informed about developments that affect your business and gives you a better perspective on this multi-billion dollar industry.
PROMO XtraTo stay ahead in today's fast paced promotion industry, marketers and agency execs turn to PROMO Xtra, the must-read e-newsletter from the editors of PROMO. Sent out three times each week, PROMO Xtra keeps them up-to-date on the latest news, ideas, mergers, campaigns, launches, and more.
