McDonald's Stages Summer Concerts in its Parking Lots
McDonald’s is using its parking lots as the stage for a series of summer concerts....
Krystal Offers Music Downloads with Chicken Promo
Krystal restaurants are encouraging customers to try its new product with a free music download offer....
Wal-Mart Spreads User Reviews But Stops Potter News
(Direct Newsline)—Wal-Mart has launched customer product reviews and ratings on its Walmart.com Web site, allowing customers to evaluate and pass judgment on all products listed on the site, both online-only and in-store....
Hostess Builds on Racing Sponsorship with Instant-Win Game
Hostess is leveraging its sponsorship of three female racecar drivers with an instant-win game that offers a new car and a trip to the races....
Hasbro Under Fire for Marketing 'Transformers' Toys
Hasbro is under fire for creating a line of toys designed for young children tied to a PG-13 film. ...
7-Eleven Brings Simpsons to Life
7-Eleven has gone all-Simpsons for a month long in-store and online promotion tied to "The Simpsons Movie."...
Starbucks to Promote Climate Change Flick
Starbucks Corp. is out with a summer movie promotion designed to raise awareness about climate change and build on its commitment to environmental causes....
Wal-Mart Taps NPD Group for Consumer Data
Wal-Mart Stores signed a contract with research firm NPD Group for consumer spending data across myriad industries, including food and beverages, clothing, home furnishings, toys, automotive aftermarket, consumer technology and music, film and video and games...
Starz Pushes “Space Chimps’ with 100 Million Dole Stickers
Dole Food Co. is teaming up with Starz Media LLC to promote the upcoming animated film “Space Chimps.”...
Gap Dresses Kids in RED
Gap is expanding its Product RED line of cause-related products with kids’ clothing. ...
Creative Packaging Adds New Life to Gift Cards
Gift cards are as popular as ever to use as presents or incentives. But giving out a piece of plastic can seem impersonal. So, companies are dressing up the gift with new packaging....
Best Buy Accused of Deceiving Customers
The Connecticut Attorney General has served Best Buy with a lawsuit claiming that the retailer deceived and overcharged customers through its in-store kiosks. ...
Wendy's Promotes New Frosty with Instant-Win Game
Wendy’s is teaming up with Nintendo in an instant-win game to promote the launch of its new Vanilla Frosty Float....
Wal-Mart to Host Tracy Byrd Concert
Wal-Mart Stores is promising a free concert for the town that raises the most money for Children’s Miracle Network this month....
Nike, Foot Locker Team for Retail Promo
Nike Inc. and Foot Locker have teamed up to open 50 basketball and apparel shops in the U.S. over the next three years....
Soap Opera Digest Revisits Wal-Mart
Wal-Mart Stores will host Soap Opera Digest’s in-store promotion this fall, for the third time. ...
Anheuser-Busch Yanks Spykes Beverage After Complaints
About one week after 27 attorneys general warned Anheuser-Busch over its marketing practices, the brewer has pulled the plug on its Spykes flavored malt beverage....
Starbucks Promotes McCartney Album
Starbucks is backing the upcoming release of Paul McCartney’s new album, “Memory Almost Full” with a global listening event and video tribute dedicated to the singer....
Kmart Brings Blue Light Special Back as Character
Kmart is out with a marketing campaign that introduces its new animated spokescharacter, Mr. Bluelight....
Del Monte Introduces an Energy Drink
Del Monte Foods is entering the energy drink business. Bloom Energy hit stores shelves this month, promoted as containing antioxidants, nutrients and a full serving of fruit. ...
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