Hostess Instant Win Game Ties to ‘Transformers’ DVD
Hostess has launched an instant-win game offering a host of prizes tied to the upcoming release of “Transformers” on DVD....
Gap Rolls Out Kids Casting Call for Models
Gap is back with a new search to find new baby and kid models for its brand....
Toys R Us Opens Pop-Up Shop
Toys R Us is opening a temporary location in New York City targeting holiday shoppers...
Live from the In-Store Marketing Expo: Home Depot
The Home Depot is making changes. The home improvement retailer is cutting back on its use of in-store signage to reduce noise and clutter. ...
Live from the In-Store Marketing Institute: Digital Media as In-Store Experience
Digital Media is adding a fresh dimension to the in-store experience....
Jones Soda Launches Seattle Seahawks-Branded Flavors
Jones Soda Co. has introduced a new Seattle Seahawks-branded beverage line this week. ...
Live from the In-Store Marketing Expo: Cabco Introduces Mi-Kart
Cabco USA, Inc. is adding seven-inch display screens to shopping carts that will offer everything from product demonstration to promotions....
Kellogg’s Targets Military Kids with On-Pack Promo
Kellogg’s has launched an on-pack book offer targeting children of military personnel...
Boboli Pushes New Product via In-Store Merchandise
George Weston Bakeries has launched a national merchandising program around a new Boboli product that includes recipes, coupons and healthy-living tips in-store....
Live from Promo Live: Levi’s Sales Jump 13% in Music Promo
Levis Jeans boosted sales at Sears stores by teaming up with the Vans Warped Tour for a promotion that played on young adults love of music and fashion. ...
Saputo Cheese Puts Crayola Promo on 8 Million Packages
Saputo Cheese USA Inc. is partnering with Crayola for an on-pack promotion with its Frigo Cheese Heads brand....
Marshalls Boosts Shoe Store with Stilletto Tour
Marshalls is hitting the road in a red Stilletto vehicle to spread the word about its new its Shoe MegaShop, the newly redesigned shoe department. Teams of Shoe Divas dressed in bathrobes and wearing the high heels are traveling to five cities handing out branded shoeshine mitts, which contain game pieces. Each game piece can be redeemed in-store for a chance to win prizes, including $1,000 shopping sprees. ...
Neiman Marcus YouTube Video Ad Gets Mixed Reviews
A documentary-style video advertisement marking Neiman Marcus’s 100th anniversary on YouTube is getting mixed reviews from Web site visitors. ...
Half a Billion Pepsi Cans Offer Adidas Promo
A new campaign from Adidas and Pepsi invites sports enthusiasts to tell their personal stories and win a day with David Beckham or Laila Ali....
Sales Jump 40% in Emerald Nuts and Coke Partnership
Diamond Food Inc.’s Emerald brand is using coupons to boost summer sales of its products. And it appears to be working....
A&P Brews Deal with Starbucks
The Great Atlantic & Pacific Tea Co., Inc has signed a licensing agreement to operate Starbucks stores in select A&P locations in the Northeast....
Dunkin’ Donuts Drafts ESPN’s Berman to Promote Omelet
Dunkin’ Donuts is drawing on iconic ESPN sportscaster Chris Berman to push its new Bacon Lover’s Supreme Omelet....
Sony Launches $100 Million Multi-Faceted HD Campaign
Sony Electronics is plotting its largest integrated marketing campaign in the U.S. to date to plug its “HDNA” high definition product....
Wise Finds Success with Modell’s
Wise Foods has partnered with Modell’s Sporting Goods for a second time after finding success with a sweepstakes last year....
Survey: Web Browsers Spend More In Stores
Web surfers who research products online are more likely to spend more money and time in stores, according to results of a study from Yahoo and comScore. ...
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