Coca-Cola Makes Moves with ExerciseTV
Coca-Cola is pushing its proactive fitness agenda in a two-year deal with ExerciseTV aimed at delivering branded messages through a variety of media....
Steve and Barry’s Uses Celebs to Drive In-Store Traffic
Steve and Barry’s doesn’t get a TV play. It rarely advertises. It’s not a big user of direct mail, either....
Post-Holiday Bills Bring the Blues: Survey
In the wake of the holiday season, most Americans get the blues – frequently after seeing their bank and credit card statements....
Rhino Pop-Up Store Returns to Retail Roots
In a business that recently has seen the disappearance of once-market leaders Tower Records and Sam Goody, reissue music label Rhino Entertainment opened a pop-up store in Los Angeles for the month of December....
Dunkin’ Donuts Teams with Hess, Sara Lee
Dunkin’ Donuts has partnered with Hess Corp. and Sara Lee Corp. to offer its coffee via a wider range of locations....
Macerich Malls Offer Interactive Santa Tracking Stations
Macerich shopping centers are giving kids a helping hand this year to keep track of Santa’s annual journey....
Dicks Sporting Goods Teams up with Lance Armstrong
Dicks Sporting Goods is using some star power in seven-time Tour de France winner Lance Armstrong to promote a new apparel line and a cause marketing initiative....
American Eagle Offers 1 Million Prizes in Instant-Win Game
American Eagle Outfitters is driving store sales with an instant-win holiday promotion that rewards customers with prizes for shopping....
Nike, Foot Locker Open Harlem Store
Nike and Foot Locker teamed up to pump up Nike products with the launch of a new basketball store dubbed House of Hoops in Harlem yesterday....
Diamond Foods to Drop Super Bowl TV Spot
Diamond Foods’ Emerald Nuts brand will sit on the sidelines when it comes to TV advertising for the Super Bowl next year, the company said....
T-Mobile Drives NBA All-Star Voting
T-Mobile is helping to push National Basketball Association All-Star balloting as primary sponsor with ballots at its retail stores, and a sweepstakes to win a trip to the game....
Mattel Does Barbie as Dallas Cowboys Cheerleader
Mattel is giving Barbie a makeover as a Dallas Cowboys cheerleader....
Unilever Hyped Health to Refresh Brands
Reacting to growing consumer health concerns, Unilever has been pumping up the nutritional benefits of its brands over the past two years....
Red Sox Win Would Be Furniture Buyers’ Boon
A lot of Boston Red Sox fans are rooting harder than usual for a World Series win this year, with a free furniture offer deal added to their near-religious fervor for the team....
JCPenney Names Anik to Marketing Post
JCPenney has named Ruby Anik as senior vice president and director of brand marketing. Anik will oversee the development and execution of the company’s brand marketing strategy. The post takes effect Nov. 26. She will report to Mike Boylson, JCPenney’s executive vice president and chief marketing officer. ...
Home Depot CMO Resigns
Roger Adams, The Home Depot’s CMO, is resigning from his post after one year in the job to pursue other opportunities, the company said. Associates learned about Adam’s departure in an internal memo on Wednesday. ...
Hasbro Opens Littlest Pet Shop Boutique
Hasbro is setting up a temporary Littlest Pet Shop boutique in New York City to promote the brand’s newly launched Virtual Interactive Pets (VIP) plush line....
Disney Pushes Branded Produce, Snacks at Retail
Disney is expanding its licensed fruit and vegetables products and its good-for-you push by launching new character-themed items this fall. The new line, called Disney Garden, includes Foodles, a combination of fruits, vegetables and sides like dips, raisins, crackers or cheese in a Mickey Mouse-shaped tray. ...
Sunny Delight Dips into Bottled Water
Sunny Delight beverages will enter the bottled water business by purchasing Fruit20 Water from Kraft Foods Inc., the companies said....
NHL, Reebok Create Glitzy Midtown Manhattan Store
The National Hockey League and Reebok have collaborated on an apparel store in midtown Manhattan with a dazzling display of video screens and designer t-shirts where shoppers can also relax over a double mocha latte....
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