7-Eleven Backs Slurpee with Largest Slate of Promos
7-Eleven is out in full force with a host of summertime promotions tied to its Slurpee brand, which include everything from coupons, giveaways and new flavors....
Sears Pushes Hip Image with MTV Partnership
Sears is hoping its new partnership with MTV will change its image to a hipper, cooler department store to attract younger shoppers....
Cape Cod Potato Chips Introduces New Flavors with Rebate
Cape Cod Potato Chips is introducing three new gourmet flavors: Sweet Mesquite Barbeque, Buttermilk Ranch and Honey Dijon....
Denny’s Pushes Late Night Menu with Marketing Blitz
In a move to entice the 18-to 24-year-old crowd back to its restaurants, Denny’s is changing its look to feed its late-night crowd’s appetite for hip music and new food....
Dr Pepper’s Prescription for the Energy-Starved: Venom
The newly formed Dr Pepper Snapple Group signaled its entry into the increasingly crowded energy drink field with the rollout yesterday of its new Venom beverage brand....
Live from Licensing Show: Warner Bros. and Safeway Launch Food Line
Warner Bros. Consumer Products has teamed up in an exclusive partnership with Safeway to launch the Eating Right Kids line of food and beverages...
Pepsi Aims Celeb Dads Booklet at African-Americans
Pepsi is trying to push its profile among African-American consumers with a free booklet commemorating Father’s Day featuring cogent quotes from African-American celebrity fathers....
Dos Equis Puts Cold to Work with Cooler Promotion
Retail beer customers may get a chilling message next time they open their local store’s cooler door. Heineken USA brand Dos Equis has launched a promotional campaign that will use novel heat-reacting technology to print a marketing message every time a cooler door is exposed to warmth....
Apparel, Entertainment Top Mom's Spending: Survey
When it comes to discretionary spending, moms drop the most (23%) on a single category—apparel...
Stop & Shop Runs 10% Discount to Boost Business
Stop & Shop is pushing a new 10% discount coupon for customers to apply to their next order to drive store traffic and drum up good will....
Meijer Stores to Boost Licensed Jeep Products via Sweepstakes
Jeep Consumer Products is teaming up with Meijer to run an in-store promotion and sweepstakes to promote its new licensed camping equipment...
Macy’s Partners with FAO Schwarz
Macy’s, Inc. has signed a deal to open FAO Schwarz toy stores in 275 of its retail locations this year, with a larger rollout expected over the next two years....
Coke Preps Multilingual U.S. Promo for Beijing Games
Next Monday Coca-Cola will kick off an integrated promotional campaign around the 2008 Olympics, using new packaging...
Cotton Inc. Rolls Out 'Natural’ Campaign in Malls
Cotton Inc. is out with a branding campaign at shopping malls designed to get people thinking about the natural attributes of the fabric...
Robeks Kicks Off Campaign with Free Smoothies Offer
Robeks Corp., a premium fruit smoothie and healthy eats franchise chain, launched last week its 2008 “Summer of Fun” campaign with a basketful of summertime favorites from...
Dr Pepper Teams with Supervalu, Kroger Team to Promote ‘Indy’ Flick
Dr Pepper is teaming up with grocery giant Supervalu to launch an in-store promotion to support the upcoming film, “Indiana Jones and Kingdom of the Crystal Skull.”...
Nestle Makes Noise at Minor League Baseball Parks
Nestle is hosting Nestle Drumstick Cones Family Days at minor league baseball ballparks around the country as part of its Minor League Baseball sponsorship....
Arby’s Owner Buys Wendy’s for $2.3 Billion
Triarc Cos., the owner of the Arby’s fast food chain, has agreed to buy competitor Wendy’s International for $2.3 billion....
Sara Lee CMO to Leave Post
Sara Lee Food & Beverage’s chief marketing officer plans to leave the post next month after nearly three years with the company....
Lord and Taylor Hires Former Home Depot CMO
Lord and Taylor has named former Home Depot Chief Marketing officer Roger Adams to its top marketing post....
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