Burger King Puts New Spin on Sandwich via Whopper Bar
Burger King is trying to inject some new life into its 51-year-old Whopper sandwich. So it’s launching a smaller format restaurant called the Whopper Bar....
Best Buy to Send HD DVD Buyers Store Cash
Consumer electronics retailer Best Buy said yesterday that it would distribute $50 gift cards to customers who bought HD DVD players in its stores before major manufacturers and studios declared surrender in the format wars with Blu-ray....
Chicago Store Offers Free Furniture if Cubs Win It All
If the Chicago Cubs end their century-long malaise and win the World Series this year, it could mean free furniture for many of the team’s famously stoic fans....
Wrigley Makes Over Gum with New Packaging, Flavors
The Wm. Wrigley Jr. Co. plans to give its stick gum brands a facelift in the form of new packaging and flavors as part of an effort to revive lagging sales....
Salon Selectives to Renew Old Brand Name with New Formula
Salon Selectives, the line of women’s hair-care products made popular in the 1980s and 1990s by Helene Curtis Inc., has re-launched under new ownership, but with the same bright pink bottles and apple fragrance. ...
Retail Center Launches Cash Giveaway Campaign
A New York shopping center is giving people an incentive to visit its shops: Free cash....
Virgin Megastores Rolls Out Digital Signage Network
Virgin Megastores is rolling out digital signage in select stores nationwide to better target customers with promotions and other content while they shop....
Taco Bell Gets Saucy with Brazilian Model, Sports Illustrated
In a promotional tie-in with the Sports Illustrated Swimsuit Issue, Taco Bell is giving Web visitors a chance to play virtual shutterbug with an actual SI model....
Wendy’s, Dr Pepper Partner for Regional Music Promo
Wendy’s is teaming up with Dr Pepper to run an in-store promotion in four markets tied to an upcoming music festival in Austin, TX....
Tostitos Teams with Food Network for Sweeps, In-Store Promo
Looking to expand its reach among women, Frito-Lay is partnering with Food Network's “Simply Delicioso” show to launch an in-store and online campaign....
Cheez-Its Teams with TV Guide for In-Store Promo
Kellogg Co. has partnered with TV Guide to run an in-store promotion pairing its Cheez-Its Crackers with the weekly magazine....
Super Bowl Promos Producing Big Sales: Survey
Whichever team wins the Big Game on Sunday, retailers will be big winners with a windfall of product sales from Super Bowl promotions this year....
NE Supermarket Chain Gets Promotional Scanners
Interactive retailing solutions provider Modiv Media said it will install handheld scanner and promotion devices in 100 New England Stop & Shop supermarkets....
Live from NRF: 2007 Retail Sales Predicted to Grow 3.5%
The National Retail Federation is forecasting a 3.5% increase in retail sales this year, the lowest hike since 2002....
Nestlé Pushes $1 Million 'American Idol' Game
Nestlé is running an on-pack promotion and game tied to the upcoming season of “American Idol” offering the chance to win $1 million....
Cottonelle Launches Major Non-Traditional Campaign
Kimberly-Clark has launched the largest non-traditional marketing campaign in its history to boost sales for the Cottonelle brand....
McDonald’s Takes on Competition with Specialty Coffee, Baristas
Is McDonald’s turning into the new Starbucks?...
Talbots to Close Men’s, Kids Stores
Retailer Talbots is closing its kids and men’s businesses and instead plans to focus on its core shoppers: Women over 35....
Borders Supports Resolutions with In-Store Events
Borders is offering free in-store wellness events to drive traffic while helping people stay motivated with their New Year’s resolutions....
Taco Bell Pitches Healthy Menu via P-O-P, Sampling
Taco Bell is one of a number of food and beverage companies offering healthier menu items and is using in-store signage and some sampling to pitch the products....
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