Wal-Mart, P&G Still Tops for Marketing Strength: Survey
Wal-Mart and Procter & Gamble still hold the top spots in the 2008 version of Cannondale Associates’ annual PoweRanking survey of both manufacturers and retailers. But their ratings, in a survey of 300 retail and manufacturing professionals, were lower than last year. ...
McDonald’s Pitches ‘Madagascar 2’; Replaces ‘I’m Lovin’ it’ Packaging
McDonald’s plans to launch a major campaign around the upcoming premiere of the DreamWorks animated movie “Madagascar: Escape 2 Africa.” ...
Denny’s Debuts Dishes Created by Rockstars
Denny’s is boosting interest in its late night menu with the introduction of new dishes created by some popular rock stars....
Tecate Promotes Next de la Hoya Bout
Tecate Beer will run a retail promotion to reach the at-home Hispanic audience for the December Las Vegas bout between Olympic gold medalist Oscar de la Hoya and World Boxing Council lightweight champion Manny Pacquiao...
Walmart Pumps Up Volume for AC/DC Release
Walmart is looking to lure baby boomers and later day head bangers with special sections in its stores around the country to trumpet today’s release of AC/DC’s first album in eight years...
Best Buy Opens in Malls
Best Buy Co. is opening some stand-alone stores in malls for the first time to help people better understand the range of mobile devices available...
Redenbacher Popcorn Pushes Rebate Promo with TV Spots
ConAgra is aiming to heat up sales for two of its popcorn brands with a rebate offer tied to the DVD release of the latest film in the “Indiana Jones” series...
European Players Score in NBA Jersey Sales
Fan affinity among the National Basketball Association’s European supporters is clearly skewing toward players from the continent, based on top-selling jerseys during last season...
Family Dollar Promotes Flur to Exec VP
Family Dollar Stores, Inc. has promoted Dorlisa K. Flur to executive vice president, strategy and marketing...
Food Network Takes Star Chefs to the Aisles
The Food Network is collaborating with Sony Pictures Home Entertainment to bring Paula Deen, Rachael Ray and others of its celebrity chefs into supermarkets...
Newcastle Brown Ale to Debut Guy’s Guide
Newcastle Brown Ale is set to introduce its second complimentary guide in November to bring attention to its beer as the holiday season gets underway...
Macy’s Toasts 150 Years with Events
Macy’s is celebrating its 150th anniversary this month with a variety of shopper and charity events...
Halloween Spending to Hit $5.7 Million: NRF
Despite a scary economy, retailers won’t have much to fear with Halloween sales this year, according to a recent National Retail Federation survey...
7-Eleven Renews Coffee Cup Presidential Vote
7-Eleven is getting back into politics with a quirky campaign that lets customers voice their opinions about the upcoming presidential election via the selection of their coffee cups...
Downy Teams with Ann Taylor for In-Store Events
Procter & Gamble is supporting the launch of the new Downy Total Care fabric enhancer with a series of in-store events with partner Ann Taylor Loft...
Brands Support Shopper Marketing: Study
Shopper marketing is becoming one of the most effective forms of in-store marketing, a new study released this week said...
NRF Predicts Weakest Holiday Sales in Six Years
The grim outlook for holiday retail sales continued yesterday as the National Retail Federation predicted sales to grow at the slowest pace in six years, according to its latest forecast...
Kimberly-Clark Launches Breast Cancer Cause-Marketing Promo
Kimberly-Clark Corp. has launched a cause-marketing effort tied to its Huggies Baby Wipes and Viva Paper Towels products to help fight breast cancer during October, Breast Cancer Awareness Month...
Sears Promotes Hamblen to CMO
Sears Roebuck and Co. has promoted Don Hamblen to vice president, chief marketing officer...
Retail Sales to be at Weakest Since 1991: Report
It may come as little surprise, but analysts are predicting a rather grim outlook for retail sales this holiday season...
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