Land O Lakes Puts Shopper Marketing Focus on Cheese
Land O Lakes crunched some of its shopper marketing data to come up with its first in-store program specifically designed to boost sales of its premium deli cheeses...
Kellogg Settles with FTC over Health Claims on Cereal
Kellogg Co. has reached a settlement with the Federal Trade Commission over charges that some of its advertising claims for Frosted Mini-Wheats were false...
Coca-Cola Co. Sponsors Commission on Shopper Marketing
As consumers reset shopping habits during the recession, a change that many experts expect to become the norm for the long term...
After February Uptick, March Retail Sales Slip
After February retail sales inched up a by barely a hair, giving retailers a glimmer of optimism, March sales made it clear that consumers are still hunkered down...
Kimberly-Clark Goes All Out For Gender-Specific Depend
People don’t really like talking about diapers for adults. And adults who need them don’t always like to accept that fact....
Tecate Offers Rebate to Watch HBO Boxing Match
The Mexican brand Tecate is sponsoring an anticipated boxing match in Las Vegas next month on Cinco de Mayo with an integrated program that includes commemorative packaging and a rebate...
How Sears is Coping with the Recession: Q&A
Sears is repositioning its brand with a new tag line, “Sears. Life. Well Spent” ...
7-Eleven Kicks Off X-Men Origins Storewide Promo
If you walk into a 7-Eleven there will be no doubt that the theatrical film “X-Men Origins: Wolverine” is about to open in theaters...
Coca-Cola Testing Interactive Vending Machines
The Coca-Cola Co. is testing 150 interactive vending machines at Simon Malls in the southeast U.S....
Walmart Celebrates the Decade of SpongeBob
The in-store sale will be integrated with Walmart’s TV, print and online advertising for the month, as well as in-store signage and a presence in the Walmart circular and on the main Web site....
Five Ways to Make Retail Partnerships Work
In any economic climate, partnerships can be a good addition to a brand’s marketing mix. They provide increased reach, stretching of marketing budgets and positive brand associations. Just as important as choosing the right partner is ensuring that your partnerships are relevant in retail environments. ...
Beauty Category Struggles, Some Bright Spots
The beauty industry has suffered along with the rest trying to pitch products to weary consumers in a trouble economy....
Tropicana Incentive Helps Preserve Rainforests
Tropicana, the company that grinds its orange rinds into animal feed, is playing to American’s green sensibilities by encouraging people to purchase its products to help protect endangered rainforests....
How CPGs Can Save Big Money
When your neighbor loses his job—it’s a recession. When you lose your job—it’s a depression. ...
Clorox Wipes Appear in Macy’s Windows
A stroll past Macy’s famous windows in New York finds a rather unique display: a home setting showing off Clorox Disinfecting Wipes....
Kmart Climbs into Ring with Wrestlemania XXV
Value retail chain Kmart is tag teaming with World Wrestling Entertainment to mark an athletic feat in the month of March: the 25th anniversary of Wrestlemania. ...
New PepsiCo Brand Promo Focuses on Cagefighting
PepsiCo has launched two national promotions around its sponsorship of World Extreme Cagefighting and the combat sport’s featherweight superstar Urijah Faber....
Britney Endorses an Apparel Brand for the First Time: Candies
Britney Spears, rising from the ashes in her recent comeback to worldwide stardom, has signed an exclusive deal with Candies, the fashion teen brand, to appear in a new ad campaign. ...
Coffee Bean & Tea Leaf Educates Customers
The Coffee Bean & Tea Leaf is running a series of promotions at its retail stores to educate consumers about the origin and quality of its whole leaf tea beverages....
JCPenney Sponsors Rascal Flatts Tour
JCPenney is using a little bit of star power to promote its American Living lifestyle brand through a sponsorship of an upcoming Rascal Flatts tour....
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