Kraft Unveils New Brand Identity, Corporate Logo
Kraft Foods yesterday rolled out a new corporate logo and brand identity as part of its mission to better distinguish its corporate and product brand identity....
Adidas Runs Training Contest with WNBA Star
Adidas is running a contest inviting women to share their stories of training failure and success for a shot at appearing in an in-store campaign with Women’s National Basketball Association star Candace Parker....
Wheaties Makes Willis Reed Latest Black History Honoree
Wheaties continued its practice of paying homage to great African-American athletes during Black History Month by putting former New York Knicks center Willis Reed on its box....
Sam’s Club Boosts Membership with Gift Card Offer
In a weak economy, retailers are pulling out all the stops to draw shoppers in to their stores. And Sam’s Club is no exception. ...
Nielsen Suspends PRISM In-Store Data Development
The Nielsen Co. has said it will suspend its plans to offer a syndicated in-store data service because of the troubled economic prospects facing many retailers....
Schwan’s Offers Toyota Prius in Online Game
Schwan’s Consumer Brands North America is out with an online promotion that offers the chance to win a Toyota Prius and other instant-win prizes....
Coca-Cola Sued Over Deceptive Claims for VitaminWater
The Coca-Cola Co. has been slapped with a class-action lawsuit claiming deceptive and unsubstantiated claims for its VitaminWater beverages....
Tabasco Puts Samples on Thousands of Pizza Boxes
Tabasco is making it even easier for consumers to try its Pepper Sauce, offering a sample on pizza boxes from “several thousand” pizzerias....
Nestle Waters Teams with Celeb Trainer Bob Greene
Nestle Waters North America has signed a two-year spokesman agreement with star fitness coach Bob Greene, known for aiding Oprah Winfrey in her ongoing battles with poundage....
Shoppers to Go on an Electronics Diet in 2009: Forrester
The consumer electronics industry may get a colder shoulder this year than in 2008 from as many as half of American consumers, according to research introduced by Forrester Research and timed for this week’s pair of large consumer tech conventions in Las Vegas and San Francisco....
Starbucks Puts a Focus on Tea
Starbucks is innovating again, looking to attract more tea drinkers with what it is billing as a 15-minute tea break....
NRF Asks Obama for Sales Tax Holidays
The National Retail Federation last week sent a letter to President-elect Barack Obama requesting that national sales tax holidays be included in the upcoming economic stimulus legislation....
In AG Settlement, MillerCoors Drops Caffeinated Alcohol Beverages
MillerCoors agreed last week to reformulate it Sparks alcoholic energy drink in a settlement with 14 attorneys general who claimed the beverages were “dangerous.” ...
Coors Light Contest Offers Trips to the Super Bowl
Coors Light has unveiled its plans for the Super Bowl....
Coke Sponsors Carl’s and Hardee’s Instant-Win Game
Coca-Cola is sponsoring an instant-win game at Carl’s Jr. and Hardee’s in partnership with the rock band Rev Theory....
Designer Whey Co-Brands ‘Biggest Loser’ Protein
In a case of reality TV going retail, Designer Whey is co-branding its line of protein powder products with NBC’s popular “Biggest Loser” series....
7-Eleven Rolls Out Competitive Private-label Snacks
7-Eleven has rolled out a line of private-label products, answering the call from consumers that price is high on the list right now. ...
Sears Launches “Golden Wish” Holiday Sweeps
Sears has launched a giveaway promotion intended to build traffic in both its stores and at its Web site before Black Friday, the unofficial start of the holiday shopping season on the day after Thanksgiving....
Mars Promotes Zeitler to VP Shopper Marketing
Shopper marketing ad agency Mars Advertising has promoted Kristine Zeitler to vice president of shopper marketing. ...
Antismoking Groups Flare over Pink Cigarette “Purse Packs”
Antismoking organizations took advantage of the final day of Breast Cancer Awareness Month last Friday to register their protests over Philip Morris USA’s plans to introduce a new Virginia Slims cigarette product with heightened appeal for young women....
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