Live from the Licensing Show: Playskool Teams with CVS For Baby Care Line
Best known for its Mr. Potato Head property, Hasbro's Playskool brand is trying its hand at something new for its young audience—bottles and diapers to be exact. ...
Philips Norelco Dangles Rebates for Father's Day
Philips Norelco is out with an on-pack promotion for one of its electric shavers just in time for Father's Day. ...
Suave, Dollar General Set Scholarship Contest
Unilever's Suave brand partners with discount retailer Dollar General for a contest awarding $300,000 in scholarships. ...
McDonald's Celebrates World Cup Fever with Global Campaign
McDonald's is touting its ongoing sponsorship of the FIFA World Cup with a host of promotions and in-store activations spanning the globe to reach Hispanic consumers and soccer fans, alike. ...
McDonald's Tests Iced Coffee, Bakery Items
Is it a bid against Dunkin' Donuts? An effort to muscle in on Starbucks? McDonald's is trying its hand at some new products, testing specialty iced coffees and bakery goods (think muffins and scones) in a limited number of restaurants in the Northeast. ...
McDonald's Launches World Cup Burger
McDonald's will soon serve up a mega-burger as part of a U.K. promotion tied to the FIFA World Cup....
Dell to Open Retail Stores
Dell is opening its first retail store this summer as the kick off to a pilot program that will bring more stores by yearend, according to news reports....
Staples Names Davie-Brown AOR for Entertainment
Staples has hired Davie-Brown Entertainment as agency of record for entertainment marketing. ...
Wal-Mart Initiates Major Loyalty Drive, Says CMO
Wal-Mart is on a new path to convert all but its most dedicated customers to loyalists and has put in place a five-point plan to achieve that goal. The aggressive effort will span at least 15 years, according to the company's CMO, and encompass aspects ranging from store layouts to organic food offerings. ...
Wal-Mart Begins Cross-Country Walk
Wal-Mart Stores and pedometer maker Sportline step off tomorrow with a 14-week tour of 12 Americans walking from New York to California. ...
Revlon's New Cosmetics Target Women 50+
Revlon is out with a line of makeup formulated for older women in its biggest launch in more than a decade. ...
Macy’s Adds Martha Stewart
Macy’s will launch an exclusive Martha Stewart Collection of housewares in fall 2007....
Coca-Cola to Open 'Coffee Shop' in Toronto: Report
Coca-Cola North America is reportedly launching a retail store in Canada that could be sticking a sharp elbow into Starbuck's coffee pots. ...
Wal-Mart Opens Supercenter for Upscale Shoppers
Wal-Mart has opened a new supercenter, unlike any it currently operates, targeting upscale shoppers and catering specifically to female shoppers needs. ...
CPG Sales Up 1.6%; Drugstores Gain Ground: IRI
Packaged goods sales rose a mere 1.6% to $394.1 billion in 2005 in the face of economic uncertainty and Hurricane Katrina. ...
Jones Explores Sale of Company
The Jones Apparel Group, Inc. said this week its board of directors is considering the sale of the entire $5 billion company. ...
CBS Tunes Into Supermarkets
Shoppers will start seeing network TV in 1,300 supermarkets nationally as CBS takes to the in-store airwaves. ...
Federated Settles with NY Attorney General Over Sales Promotions
Federated Department Stores this week settled a claim by the New York attorney general over misleading sales promotions and ads. ...
Wal-Mart Extends Soundcheck Promo and RFID Tagging
Wal-Mart Stores continues to ratchet up its in-store marketing with a slate of four new concerts in its Soundcheck concert series. ...
King Kong Leaps Onto DVD With Promo Partners
Universal Studios Home Entertainment is rolling out a beast of a promotional campaign around next month's DVD release of Peter Jackson's King Kong. ...
«Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Next»
