Judge Replaces Linton at Best Buy
Retail giant Best Buy has named Barry Judge to lead marketing after the surprise departure of Mike Linton. ...
ESPN's College Football's a Touchdown for Home Depot
The Home Depot is building on a three-year relationship with ESPN scoring a new deal to return as the presenting sponsor of the cable network's college football show College GameDay. ...
Yoplait Extends 'Save Lids to Save Lives'
General Mills is gearing up for Yoplait's iconic Save Lids to Save Lives program with stepped-up support from top retailers and, for the first time, sorority girls and golfers. ...
Sara Lee Breaks 'Joy' Umbrella Campaign
Sara Lee Food & Beverage this week begins its first-ever umbrella campaign for its deli, bakery and dessert lines, introducing the theme "The Joy of Eating." ...
Wal-Mart Taps Saatchi & Saatchi X as In-Store AOR
Wal-Mart Stores named Saatchi & Saatchi X as its first AOR for shopper and in-store communications. ...
E-Marketing In, Traditional Methods Out for the Holidays: Study
Retail marketers will shift marketing spend away from print, online ads and broadcast channels to e-mail and search engine marketing to win over consumers during the upcoming holiday shopping season. ...
Levi's Struts into Wal-Mart, Sears
Levi Strauss & Co. is headed to Wal-Mart this weekend to show off its Signature jeans. ...
Disney Brings 'Magic' to Kroger Stores
Disney characters are adding a little magic to grocery store shelves under a new deal to launch a line of branded products at Kroger stores. ...
Macy's Converts Field's Shoppers, Stars in TV Series
Marshall Field's shoppers may be losing their stores, but they won't lose their frequent-shopper perks. ...
Kraft Partners with Meal-Assembly Chain
Kraft Foods is lending a handful of its brands to meal-assembly franchise chain Dinner by Design. ...
Franchisees Sue Subway Over $400 Million Ad Fund
By Amy Johannes...
Dora, SpongeBob Push Fruits and Veggies
Nickelodeon is giving the likes of Dora the Explorer and SpongeBob SquarePants an even bigger role to play in grocery store aisles. In a new licensing deal, the entertainment company plans to put images of Dora and SpongeBob on packages of apples, pears, cherries and edamame (soybeans). ...
HomeDepot.com Now Selling Ads
The Home Depot has begun selling ad space on its Web site to key vendors who want to extend their reach beyond Home Depot aisles. ...
American Eagle Outfitters Dangles Movie Tickets for Jean Fittings
American Eagle Outfitters is with a new incentive that awards free movie tickets to consumers who try on a pair of jeans from its new denim line. ...
Dunkin' Donuts Calls Gift Card Offer a Scam
(Direct Newsline)—Dunkin' Donuts is claiming that an e-mail from a lead-generation firm in Florida promising a free $25 gift card in return for filling out a survey is a scam. ...
McDonald's Renews FIFA World Cup Sponsorship
Pledging its commitment to sport, McDonald's Corp. has renewed its longtime sponsorship of the Federation Internationale de Football Association World Cup through 2014. ...
Ahold to Sell 46 Tops Stores
Grocery giant Ahold has put 46 Tops supermarkets on the block in order to concentrate on the 73 Tops stores in its core markets. ...
Cott Licenses Disney Films and Bows Line of Kids' Drinks
Cott Corp. is out with a new line of fruit and water beverages for kids—touting less sugar and added vitamins—all tied to some of Disney's most popular films. ...
Federated Sells Lord & Taylor for $1.195 Billion
Federated Department Stores will sell its 48-store Lord & Taylor chain to NRDC Equity Partners for $1.195 billion. ...
Special K to Launch Water, Protein Bars
Kellogg Co. will extend its Special K brand into fitness categories this fall with a line of protein-fortified products. ...
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