Burger King Characters Take the Lead in 5 Million Xbox Games
Burger King is adding video games to its menu as part of a new promotion to sell three original Xbox video game titles that feature the King and other restaurant characters. ...
I'M Wines Builds Sales with Search for Diamonds
I'M Wines of Napa Valley has hidden four symbols of a diamond on the corks of its vintages in an effort to build sales and brand exposure. ...
KB Launches Grandparents Rewards Club
To stand out among the cluttered retail environment, KB Toys is rolling out a new rewards program, just for grandparents. Timed in advance of the holiday shopping season, the program dangles a weekly discount for age-specific shoppers. ...
Kraft Lends Stove Top to Dinners by Design
Stove Top stuffing mix is the main ingredient in a joint promotion between Kraft Foods and meal-assembly firm Dinner by Design. ...
Shell Fills Up on Promos to Rebrand Stations
There is increasing visibility of the red and yellow Shell logo in the Detroit area as the gasoline supplier pumps up a gas station rebranding campaign via customer appreciation events, giveaways and a sweepstakes. ...
Evian and Stockholm Vodka Sign on For Interactive Dining Experience
A new restaurant concept, uWink, can only be described as Match.com meets reality TV. ...
Nickelodeon, Produce Marketers Play In-Store
Nickelodeon sends Dora the Explorer to produce departments in more than 1,000 supermarkets this month in a joint promotion with non-profit Produce for Kids. ...
Supervalu Seeks CMO, Taps Dailey for Ads
Grocery giant Supervalu has tapped Dailey & Associates to handle advertising creative for several grocery banners, including Albertsons, Acme, Jewel-Osco and Shaw's. ...
Kroger Pink Tag Campaign To Raise $3 Million
The Kroger Co. is launching a new pink tag campaign in support of National Breast Cancer Awareness next month, with a goal of raising $3 million toward breast cancer research. ...
RadioShack Gets Bang Out of Stones Sponsorship
RadioShack is pumping it up via sponsorship of the Rolling Stones' latest tour. The electronics retailer is activating with a sweepstakes, concert and retail promotion to create buzz at its 6,000 locations nationwide. ...
7-Eleven Stores Rev Up for NASCAR
7-Eleven stores in Dallas and Fort Worth, TX are capitalizing on their position as the Official Convenience Store of Texas Motor Speedway (TMS) and qualifying title sponsor by giving away 100,000 free and reduced-price tickets to a NASCAR triple-header race weekend in November. ...
Vanity Blends Music With In-Store Sweeps
Fergi is coming to a retail store near you. The pop star (not the Duchess of York) is reaching teens across Vanity stores nationwide under a new promotion that dangles a chance for fans to attend a live concert and to meet and greet the artist after the show. ...
Brands Monkey Around with Curious George DVD Tie-Ins
Brand marketers are pulling out all the stops in a new marketing and promotional campaign around Universal Studios Home Entertainment's upcoming DVD release Curious George. ...
Supervalu, Nickelodeon Celebrate Family Day
Grocery giant Supervalu celebrates Family Day today with a slate of in-store events spotlighting the family dinner. ...
Toys 'R' Us Plays Deal or No Deal In-Store
Toys 'R' Us is bringing NBC's hit TV show Deal or No Deal in-store with an instant-win game dangling a $1 million prize. ...
Kimberly-Clark Puts Estimated $20 Million Toward Diaper Debut
Kimberly-Clark Corp. is launching a new line of super-premium diapers with an estimated $15 million to $20 million ad, promotion and direct-mail campaign that leverages its exclusive tie-in with Walt Disney Co. ...
Energizer Plays Music Online, In-Pack
Energizer Co. is giving the Energizer Bunny a new backbeat with "Studio AA," a promotion platform for in-pack and online music offers. ...
American Eagle Outfitters Goes Primetime
American Eagle Outfitters is teaming up with The CW Network that puts the retailer's new Aerie line of dorm wear and intimates in a starring role during episodes of Veronica Mars and Gilmore Girls. ...
Whirlpool Spins Love and Laundry Social Events
One never knows the connections that can be made when singles get together to do the laundry. As such, Whirlpool is taking its laundry appliances to the social scene by hosting Spin Cycle events that will give singles a chance to meet, mingle and have some good clean fun while playing laundry-themed games that can earn them Whirlpool prizes. ...
Wal-Mart Hosts Soap Opera Stars, Fans
Wal-Mart Stores next month will host soap opera fans for a joint promotion with Soap Opera Digest. ...
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