Wal-Mart and P&G Rank 'Best of the Best': PoweRanking
Cannondale Associates released results this week from its tenth annual PoweRanking Survey, and has found retail giant Wal-Mart and consumer packaged goods conglomerate Procter & Gamble take top scores when it comes to meeting consumer and shopper needs. ...
Hot Wheels Rolls Out Instant-Win Game on 8 Million Packages
Mattel is out with an instant-win game tied to Hot Wheels that gives kids a chance to win daily prizes, including Toys "R" Us gifts cards, DVD players and Hot Wheels bicycles. ...
Lay's Readies Chef Tour
Frito-Lay has recruited personal chef Dave Lieberman for a supermarket tour touting sunflower oil. ...
Virgin Megastores Launches Loyalty Program
Virgin Megastores is rolling out a new loyalty program that rewards customers—based on shopping habits—with points, discounts and entertainment incentives. ...
Kellogg Puts Xbox Games In 80 Million Boxes
Kellogg Co. will put Xbox 360 games in 80 million cereal and snack boxes in its highest-value promotion ever. ...
Best Western Puts Gift Card in Wal-Mart, Kroger, Other Stores
Best Western International is set to greatly expand it travel card program offering its gift card in a number of retail outlets, including discount giant Wal-Mart and The Kroger Co., just as consumers gear up for the start of the holiday shopping season. ...
Holiday Spending Will Average $800: NRF
Consumers will spend nearly $800 on average this holiday season, up 7% from last year—with nearly $100 more earmarked for purchases for themselves. ...
Denny's Adds Free Kids Meal on Halloween
Denny's is tapping a Halloween theme to give kids an extra treat. ...
Miller Relies on Word-of-Mouth to Push Holiday Lager
Miller Brewing Co. is out with a chocolate lager, adding another layer of flavors to the $9 billion beer industry as it attempts to stave off a consumer shift towards spirits like vodka and rum. ...
BabyGap Rolls Out Casting Call
BabyGap is putting the call out to moms and dads who think they have the cutest babies as part of a new contest to feature tots in an upcoming ad for the brand. ...
7-Eleven New Start Time for White Sox Games
7-Eleven is ramping up its image in the Chicago area by letting Chicagoans know that apart from being a convenience store, 7:11 is now the new start time for home games of the Chicago White Sox. 7-Eleven inked the sponsorship deal with the Major League Baseball team last week that will run through 2009. ...
Wendy's Sharpens Focus with $31 Million Baja Fresh Sale
Wendy's International, Inc. said it is focusing its efforts on its main Wendy's franchise with the sale of the Baja Fresh Mexican Grill restaurant chain. ...
Home Depot Shuffles Execs, Names Adams CMO
The Home Depot promoted Roger Adams to CMO last week in a management shuffle that separates marketing from merchandising in order to improve both at the store level. ...
Live from PROMO Live: McDonald's Casting Call Touts Success
It's been four months since McDonald's ended its global call to feature everyday people on its packaging, and the campaign is growing legs. ...
Benz Puts its Sedans in Saks for Breast Cancer Awareness
Mercedes-Benz-USA, LLC has planted several of its sedans in Saks Fifth Avenue stores nationwide and is promoting a sweepstakes as part of an initiative to raise support for breast cancer awareness month. ...
Little Debbie Offers Prizes in Exchange for Ad Viewing
Little Debbie, in a marketing partnership with NASCAR, is giving out prizes to consumers who watch its online commercial and correctly answer a question. ...
Wal-Mart to Tailor Merchandise Mix, In-Store TV
Wal-Mart Stores has begun a store segmentation process that will tailor merchandise to a store's local consumer base. ...
Sesame Workshop Backs Organic Foods
Sesame Street characters are going organic under a new deal with Earth's Best to put some of the show's favorite characters on organic frozen food and baby food products. ...
Scotties Sends Out 'Softness' Message
Scotties is out with a series of promotions that reach consumers in multiple touch points with a message of "softness." ...
Ice Cream and Flower Brands Pair for Ultimate Birthday Party
In an effort to build customer loyalty databases, drive consumers in-store and generate brand awareness, Cold Stone Creamery and 1-800-Flowers.com have paired in a birthday party sweeps. ...
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