Del Monte Introduces an Energy Drink
Del Monte Foods is entering the energy drink business. Bloom Energy hit stores shelves this month, promoted as containing antioxidants, nutrients and a full serving of fruit. ...
Kraft, Six Flags Offer Promo on 1 Million Mac & Cheese Packages
Kraft Foods and Six Flags are readying an on-pack promotion that gives discounts on entries to the theme parks....
Safeway CMO Resigns
Brian Cornell has resigned as executive vice president-chief marketing officer of Safeway Inc. so he can look for a chief executive post at another company....
Nielsen Rolls Out In-Store Measurement Test
The Nielsen Co. is going national with the first in-store media measurement service, with data available to participating brands by yearend....
Kraft Launches Second Life Supermarket
Kraft Foods is opening shop on Second Life today. The company is using the popular virtual-world Web site to showcase 70 new products as part of its sales pitch to retailers at the annual industry convention, the Food Marketing Institute show, which runs May 6 though 8. ...
Live from the ANA Brand Forum: Starbucks Brews Success
Starbucks knows what it takes to transform an ordinary coffeehouse into a mega success: a different approach. ...
Carl Buddig Gives Away 15 Million Songs
Lunchmeat marketer Carl Buddig & Co. breaks an on-pack promotion this week that will give away 15 million song downloads....
Hanes Launches Pop-Up Shop
Hanesbrands Inc. is rolling out a pop-up shop in Los Angeles to promote its ComfortSoft intimate apparel line...
Wells Fargo Offers Mortgage Rebates
Wells Fargo has launched a credit card that lets consumers earn rebates on their home mortgage....
Virgin Loyalty Members Now Top 50,000
Virgin Megastores just keeps signing new loyalty members. The company rolled out its first loyalty program last fall and has signed more than 50,000 members, up from 40,000 in February. ...
Coors Shifts Focus Toward Multicultural Marketing
Coors Brewing Co. is revamping it marketing strategy to target African-Americans and Hispanics in an effort to boost beer sales. ...
P&G Uses Wal-Mart Title to Sample Bounty
There’s an extra piece of paper in the issue of All You magazine that hits Wal-Mart racks tomorrow....
Lord & Taylor Tailors Its Marketing
Lord & Taylor is giving its database marketing a makeover....
Price Chopper Kiosks Add Loyalty Discounts
Price Chopper Supermarkets is giving its loyalty-card holders extra perks through a new kiosk program in its stores....
McDonald's Big Burger Test Gets Positive Response
McDonald’s is taking on the competition with a new menu item—a super-sized burger. And by indications so far, the product is a hit....
Macy's Targets College Crowd with Design Contest
Macy’s is out with a new marketing effort that targets college-aged students to promote its American Rag fashion apparel brand for young women. ...
Wal-Mart to Sponsor Nickelodeon Kids’ Choice Awards
Nickelodeon went big for its first-ever retail sponsor for the Kids Choice Awards, signing Wal-Mart for the event. ...
General Mills Puts Stroke Survivors on Cereal Boxes
General Mills is reinforcing the health-and-wellness positioning of Oatmeal Crisp cereal through a tie-in with the American Stroke Association...
Wal-Mart Tallies Packaging Scorecard: 117 Products So Far
Wal-Mart Stores has registered a mere 117 products in the first month for its new packaging scorecard....
McDonald's Puts New Faces on Packaging
McDonald's this week will unveil new packaging featuring the faces and passions of everyday people who were selected as part of a global promotion last year. ...
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