Pontiac, Virgin Megastores Team for Promo
Pontiac is joining forces with Virgin Megastores in a new campaign that boosts the automotive brand's musical ties....
Frigo Plays Nintendo on 8 Million Packs
Frigo cheese is setting up a play date between kids and Mario....
Hostess, Applebee's, Keebler Shine with Holiday DVD Promotions
Big-name brands are boosting the holiday spirit with rebate offers tied to Classic Media's re-release of animated Christmas DVDs, including Rudolph the Red-Nosed Reindeer, Santa Claus is Comin' To Town, Frosty the Snowman, The Legend of Frosty the Snowman, Mr. Magoo's Christmas Carol and Cricket on the Hearth. ...
Sears Helps with Holiday for Military Families
Sears Holding Corp. has added a cause-marketing overlay to its holiday shopping site, ReadySetHoliday.com. ...
Boston Initiative Rewards Local Shoppers
More than 75 local merchants in Boston are offering cash rebates to customers and donations to charities. The city-based loyalty program launched last week. ...
Wal-Mart Launches DVD Downloads
Wal-Mart Stores jumps into the video-download market today with a promotional offer on Superman Returns. ...
Promos Boost Black Friday Sales
Early-bird promotions and price cuts on hot items helped boost retail sales over Black Friday Weekend. ...
KB Toys Woos Grandparents with Discounts
Toy retailer KB Toys touts its fledgling Grandparents' Rewards Club with extended discounts designed to recruit new members. ...
Start-up Toothpaste Hooks up with Victoria's Secret
Move over Crest. Starbrite Whitening Toothpaste, a newcomer to a very crowded category, has a date with Victoria's Secret. ...
Sony Opens Pop-Up to Reach Mexican-Americans
Sony Electronics is opening a pop-up store today as part of a major Hispanic marketing initiative. At the store, consumers can purchase electronics and ship them directly to friends or relatives in Mexico. ...
TBS Gets Into Games Via Holiday Promo
TBS is building off its "Very Funny" brand positioning to boost an array of Parker Brothers party games via in-store rebate offers and on-air promotion. ...
Marketing Helps Fuel 12% Wal-Mart Growth
Wal-Mart is starting the holiday season in the black with positive third quarter sales, and is banking on its Christmas marketing strategy to keep the registers ringing. ...
Cheerios Puts Books in 5 Million Boxes
General Mills said today that it is repeating its Spoonful of Stories campaign for the fifth year, putting 5 million kids' books inside boxes of Cheerios cereal. ...
Newcastle Brown Ale Adds Music/Extreme Sports CDs to 12-Packs
Newcastle Brown Ale is going interactive, adding a series of CDs to its 12-packs. ...
P&G Relaunches Eukanuba
Procter & Gamble's Iams Co. is relaunching Eukanuba premium dog food with a yearlong promotion and advertising campaign under the theme "Feed the Breed." ...
Toys "R" Us Supports Toys for Tots
Toys "R" Us today begins a Million Toy Drive campaign to support the U.S. Marines' Toys for Tots Foundation. ...
Burger King, Blockbuster Lend Marketing Muscles for Happy Feet Film
Blockbuster and Burger King, among others, are backing the upcoming release of Warner Bros. Pictures' animated feature Happy Feet with a host of promotions, including sweepstakes and movie-themed premiums. ...
Kellogg Puts Tunes in 20 Million Pop-Tarts
Kellogg is putting music in 20 million boxes of Pop-Tarts in an effort to court teens. ...
Wal-Mart Joins Project Apollo
Wal-Mart Stores has signed on to Project Apollo to study its own in-store media network and its $600 million in traditional advertising. ...
M-A-C and Barbie in 'Adult' Scheme Set for Spring Debut
Cosmetics brand M-A-C and Barbie are partnering for an "adult targeted" project set to launch in spring 2007. ...
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