Huggies Launches Sun Care Line
The well-known Huggies brand has launched a line of sun care products for youngsters with a multi-million dollar campaign....
Catalina, ePrize Team for In-store/Online Promotions
Catalina Marketing Corp. has signed a deal with interactive promotions company ePrize to bring an online element to Catalina’s in-store promotions....
Gap Insists Financial Woes Won’t Affect Product RED
Coming on the heels of Gap, Inc. CEO Paul Pressler resigning in January due to several poor financial quarters, the retailer insists there will be no wavering of support for Product RED, its celebrity-backed brand that funnels a percentage of product sales to The Global Fund to Fight AIDS, Tuberculosis and Malaria (January PROMO)....
Kraft Tackles Restaurant Competition, Boosts Marketing
Kraft Foods will boost marketing spending and rev its new-product pipeline to compete with restaurants. Both initiatives are part of a three-year plan to improve the company's lackluster growth, which could push the food giant’s consumer marketing spending to $2 billion....
Fruits and Veggies Get New Branding
The produce industry wants you to clean your plate. ...
Starbucks Shows Varieties of Beverages with T-Shirts
Fans of Starbucks can soon wear their favorite drinks to express their individuality and fondness for the brand....
Altoids Launch Rips Valentine’s Day
Screw Valentine’s Day. Let’s eat dark chocolate Altoids. Wm. Wrigley Jr. Co. plays the anti-Cupid with storefront sampling of new Altoids Dark Chocolate Dipped Mints. ...
Former Blockbuster Marketing Executive Joins Applebee's As CMO
Applebee's has named former Blockbuster marketing executive George Williams as the company's new chief marketing officer. The post took effect Feb. 9....
Stop & Shop Tailors Ads to Consumers as they Shop
Stop & Shop Supermarket Co. is testing a mix of in-store TV and radio with on-cart devices that tailor ads to shoppers while they browse the aisles....
Supervalu Names Parker as Its First CMO
Grocery giant Supervalu has hired its first chief marketing officer, six months after completing its $17.4 billion buyout of Albertsons....
KFC Takes a Shot at Wendy's with Free Chicken Strips
In a competitive swipe against Wendy's, KFC is promoting free samples of its signature Crispy Strip today at participating restaurants....
Julie Roehm Sues Wal-Mart
Julie Roehm filed a lawsuit last month against Wal-Mart Stores for breach of contract and fraud stemming from her dismissal from Wal-Mart in October, PROMO has learned....
7-Eleven Signs 18 Sports Sponsorships
7-Eleven is playing sports hard this year as part of its local marketing strategy....
Walden In, Chow Out at Sears
Sears Holdings Corp. named John Walden its first-ever chief customer officer just days after the abrupt departure of Sears Roebuck & Co.’s chief marketing officer Joan Chow....
Pepsi Pulls Out all the Stops to Engage Young People with Packaging
In a bold marketing move, Pepsi is rotating its packaging—with a huge play on interactivity—on a regular basis to keep up interest for its core audience, teens and young adults...
Sesame Workshop Launches Apple Program with Hannaford
Sesame Workshop and Hannaford Supermarkets are hoping to give kids a little encouragement to eat apples with the help from Grover and friends....
Wild Oats Pushes "Healthy Aging" In-store
Natural foods grocer Wild Oats is launching an in-store program to teach consumers how to age gracefully...
And Now, a Toast for Pregnant Women
A kosher juice maker is hosting an unusual sampling program to a very targeted audience this New Year's Eve....
Reactrix Forms Mall Network For Animated Displays
Reactrix Systems is bringing its distinctive interactive displays to malls nationally through a series of deals the media company struck last week....
Mars Readies Goodlife Pet Food
Mars Pet Care Co. will launch a high-end pet food brand next month with a slate of in-store promotions and a TV and print campaign...
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