Hostess Instant Win Game Ties to ‘Transformers’ DVD

Hostess is running an instant-win game to promote the upcoming release of "Transformers" on DVD

Hostess has launched an instant-win game offering a host of prizes tied to the upcoming release of “Transformers” on DVD.

Specially marked family-sized packages of Hostess Twinkies, Cup Cakes, HoHos and Donettes and snack packs of Hostess Twinkies, Cup Cakes and Donettes carry “Transformers”-themed packaging and a game code. People enter codes at HostessTransformers.com for a chance to win the grand prize: a 50-inch plasma TV and home entertainment system.

Fifteen first-prize winners will receive a portable DVD player; lesser prizes include the “Transformers” DVD, which hits stores on Oct. 16.

On the site, visitors can play an online game by matching “Transformers” characters and Hostess products to each other. People can also watch a trailer of the DVD on the site.

The promotion also includes a $4 back rebate offer with the purchase of two family-size packages of Hostess products and a “Transformers” DVD.

NMA Entertainment & Marketing worked with Hostess to create and execute the promotion and sweepstakes and helped to develop the microsite.

Online marketing, P-O-P and displays support the promotion, which runs through Nov. 30.

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