Coke Sponsors Carl’s and Hardee’s Instant-Win Game

Coca-Cola is sponsoring an instant-win game at Carl’s Jr. and Hardee’s in partnership with the rock band Rev Theory.

Customers who buy a large combo meal or beverage will receive a Rev Theory cup that carries a special code for a chance to win one of 440,000 prizes.

To redeem prizes, customers go online, enter the code and receive either a free Rev Theory music download of their single “Hell Yeah” or a free drink coupon.

A top prize is a “Rock Star for a Day” package, where the winner will spend a day with the band. Additional prizes include a chance to appear in an upcoming Rev Theory music video, a VIP weekend at The Palms hotel in Las Vegas, concert tickets, signed guitars and dinner with the band at Carl’s Jr. or Hardee’s.

“We’re all about giving our customers the ultimate guys’ experience, and this promotion does just that,” said Brad Haley, executive vice president of marketing at Carl’s Jr. and Hardee's, in a release.

Maloof Marketing Agency is also handling the promotion.

In June, Rev Theory released its “Light It Up” album that includes the singles “Hell Yeah” and “Light It Up.”

The bands activities can be followed on Carl’s Jr. and Hardee’s on Twitter. The "Hell Yeah" video can be viewed on Carl’s Jr. and Hardee’s YouTube channels.