American Eagle Outfitters Dangles Movie Tickets for Jean Fittings

American Eagle Outfitters is with a new incentive that awards free movie tickets to consumers who try on a pair of jeans from its new denim line.

American Eagle Outfitters lure customers to its jeans racks
with free movie passes

The retailer is offering one free movie ticket to AMC Theatres to the first 1 million customers who try on a pair of the brand's jeans at select American Eagle Outfitters' stores.

The two-week promotion, which kicked off yesterday, is designed to create awareness around AE's new line of back-to-school jeans. The movie tickets are valid at more than 300 AMC theatres nationwide.

"We are so proud of this season's new denim assortment that we've teamed with AMC Theatres to thank our customers with a free movie ticket just for trying on a pair of our new AE jeans," said Susan McGalla, president and CMO for the AE brand, in a statement.

The new denim line includes more than six cuts, including Skinny 77, Straight 77, Boyfriend, AE artists and Hipster for women, as well as bootcut, low-rise boot loose and low-rise straight for men.

In addition, the Warrendale, PA-based retailer has launched an online sweepstakes offering a chance to win a lifetime supply of AE jeans and AMC movie tickets. Consumer can enter at AE.com. The sweepstakes runs through Aug. 10. Online materials and in-store signage support.

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