AT RETAIL NEWS
Jones Soda Takes Turkey Soda Vegan for the Holidays
Jones Soda caters to a market with adventurous and exotic tastes, and that’s reflected in this year’s Thanksgiving promotion...
7-Eleven to Install Digital TVs in more than 6,000 Stores
In a deal with Digital Display Networks, digital TVs will be installed in more than 6,200 7-Eleven stores throughout the U.S. and Canada once the roll out is complete in the fourth quarter of 2010...
7-Eleven Joins Pink Ribbon Efforts
At 7-Eleven stores customers can purchase for $6.99 a pink 16-ounce coffee mug sporting pink-ribbon art...
Burger King Consolidates Promotional Work at Premium Surge
Burger King is parting ways with EMAK Worldwide’s Equity Marketing, its promotional products manufacturing agency of record. The work is being picked up by Premium Surge Promotions, which had shared the work with Equity Marketing for more than seven years...
Stores See a Slight Uptick in September Sales: NRF
Retail sales perked up slightly in September as consumers shopped for back-to-school sales amid comfortable weather...
Kmart, Sears Take Layaway Virtual This Holiday
Whether you observed it or not, last week was National Layaway Week according to Kmart, and the value- priced retailer celebrated by launching an online center where customers can find local stores offering layaway...
P&G to Market with Olympic Team USA Athletes
Procter & Gamble has inked a series of Team USA athlete marketing alliances that will extend through the 2010 Olympic Winter Games in Vancouver...
Xyience Taps Enthusiasm of Ultimate Fighting Fans in Contest
A regional campaign from nutritional products maker Xyience is tapping into the wild popularity of the mixed martial arts sport, Ultimate Fighting Championship...
Safeway Customers Support Local Schools with Purchases
Safeway Inc. is running its fifth annual back-to-school program where customer purchases help support local schools...
Alouette Beats the “Seasonality” Odds
Think of it as a typecast actor: like Melissa Gilbert who played Half Pint in “Little House on the Prairie.” No matter what other role she takes on...
Gatorade Debuts Michael Jordan Beverage
Gatorade Co. is leveraging its longtime relationship with basketball great Michael Jordan to commemorate the star’s induction this fall into the Naismith Memorial Basketball Hall of Fame....
7-Eleven Introduces Iced Coffee with Sassy Ad Campaign
7-Eleven, Inc. has begun a month-long campaign to introduces its version of iced coffee with cheeky new marketing that references cup sizes...
Live from ANA: Approach to Innovation Sets MillerCoors Apart
MillerCoors success formula is straightforward and frames what every marketer banks on: true innovation. But it’s how the beer maker arrives at that formula that sets them apart...
Sears Makes Gift-Giving a Family Affair
Sears has built out its main Web site with the launch of GiveTogether, a free online gift platform that lets families, friends and other social groups collaborate on buying and giving a single gift without worrying about how to wrap or ship it...
Hershey Game Offers Sleepover at the Smithsonian
The Hershey Co. has unleashed a host of promotions around its sponsorship of the upcoming film, “Night at the Museum: Battle of the Smithsonian,” set to open in theaters May 22...
Marcal Repositions its Brand in $30 Million Campaign
Marcal, the oldest recycled paper maker in the country, emerged from bankruptcy last year and began the journey to reinvigorate its brand...
Tips on Marketing to the Recession Mom
We hear about it everywhere. Economic news going from bad to worse, the real estate crisis, record debt levels, stock market volatility, food and energy inflation...
Land O Lakes Puts Shopper Marketing Focus on Cheese
Land O Lakes crunched some of its shopper marketing data to come up with its first in-store program specifically designed to boost sales of its premium deli cheeses...
Kellogg Settles with FTC over Health Claims on Cereal
Kellogg Co. has reached a settlement with the Federal Trade Commission over charges that some of its advertising claims for Frosted Mini-Wheats were false...
Coca-Cola Co. Sponsors Commission on Shopper Marketing
As consumers reset shopping habits during the recession, a change that many experts expect to become the norm for the long term...
