AT RETAIL NEWS
Healthy Food Marketers Shift from What's Left Out to What's Left In
Food brands across multiple categories are moving towards focusing on what’s actually in (and behind) their products, with a transparency that lets consumers know there’s nothing to hide. ...
Pros and Cons of Retail Sampling
We know that retail sampling is a great way to incent trial and purchase. But there are pros and cons. Let’s take a look at both sides....
Uni-ball Leaves Broadcast Behind for Social and Retail
Uni-ball has typically been a broadcast kinda’ brand. Running TV spots to show how its pens are better than its competitors—in both price and performance. But the brand has made a major change this year, migrating all of its spending on broadcast media to a social and digital program, supported by an overarching national retail promotion. ...
New Research on Manufacturer and Retailer Rebate Programs
Rebate programs are a large part of the marketing mix for both retailers and manufacturers. A new study has found that 50% of retailers and almost half (48%) of manufacturers use the programs as part of their customer loyalty and promotions mix....
Kraft Talks Cheese, Communities and ROI
Kraft finds success in its "Tuesday Night Tickets" promotion with American Singles and Minor League Baseball, and building an online community around cream cheese. ...
Two in Three Consumers Use Online Coupons: Survey
More than two-thirds of U.S. consumers say they have downloaded a printable coupon from a Web site, according to a new report from marketing research firm Morpace...
Holiday Retailers Win Facebook Friends and Social Influence with UGC, Promotions: Study
According to new results from social marketing agency Media Logic, online retailers racked up a lot of new friends in Facebook and Twitter this holiday season...
Cottonelle Asks Consumers to "Switch" to its Brand
"One Little Switch" began this month with humorous messaging that equates consumers' relationships with their toilet tissue to a personal relationship that’s gone stale. It works to break that old habit of "grab and go" toilet tissue buying with a message that it's ok to switch brands and here's why you should. The campaign is fully integrated, including TV, print, digital, retail materials and a 90-day online promotion....
Kraft Singles Finds Another “All American” Promo Partner: Disney on Ice
Kraft has just begun spreading word of a new partnership with Disney on Ice and its American Singles brand, a deal born of hard work and lessons learned over the past two years. ...
How Simon Mall's New App Benefits Retailers and Shoppers
A shopper walking into The Fashion Mall at Keystone in Indianapolis, IN, can click on the new Simon iPhone app to discover that she can get $30 off at Gap if she brings any of her old denim to the store...
Understanding the Male Grocery Shopper: Study
You may be surprised by who you see in grocery stores these days. Recent studies reveal that approximately a third of the primary shoppers for groceries and household goods are now men...
Linking Back-to-School & Back-to-Health: Not So Simple.
Each year, as awareness of health and wellness increases, more and more marketers are seeking to leverage this psychological fresh start to promote their brand as a simple solution for back to health ...
Sears Rolls Web Site Targeting Puerto Rican Market
When it comes to targeting Hispanic consumers, most online merchants take an approach that centers on simple translation of their Web site...
CPG Marketers Drop 18 billion More Coupons in 2010 First Half
Marketers continue to dish out millions of coupons and consumers are redeeming them at a fast pace...
Integer Expands Shopper Marketing Expertise with New VP
The Integer Group hired Rocky Longworth as vice president of insight and strategy, a new position to help grow the firm’s shopper marketing expertise...
Denny's Hires a New CMO: Frances Allen
Denny's Corp. has hired Frances Allen as its new chief marketing officer and executive vice president. The position took effect yesterday...
A Meeting of the Minds Between Retailers and Manufacturers
When it comes to driving the most value from rapidly expanding shopper-centric analytics, manufacturers and retailers would do best by sharing the front seat...
Superstores to Grow, Retail Shelf Choices to Shrink: Nielsen
Consumer packaged goods (CPG) marketers should get ready for the acceleration of two major trends, according to two separate studies by The Nielsen Co.: the growth in share of sales by the shopping club, big-box supercenters and e-commerce...
Simplify Those Rebates
Rebates can stupefy, confound and turn consumers (not to mention retailers) into irate crazies. Schlage Link avoided this madness by using a few important...
