Oct 1, 2004 12:00 PM, Patricia Odell

A consumer walks by. The lid creaks open. A ghoulish-looking blue hand rises up holding a can of Coors Light.

The motion-sensor activated display — which looks just like any other 12-pack of Coors Light stacked up at retail — is part of a Halloween promotion by the beer maker to catch consumer's attention, give them a laugh, and hopefully prompt them to grab a case or two of Coors Light. Some 500 displays were introduced this month at retail stores.

Adding to the holiday spirit, more than 3,000 Coors Light Bat Cans — fitted with black “bat wings” — are continuously circling above the product. Displays were designed by Crew Design, Inc., Kent, CT.

DON'T MISS AN ISSUE! PROMO Magazine provides insights into using promotion marketing as strategic, measurable component of an overall marketing mix. DON'T MISS OUT on "how-to" information on strategies and tactics successful marketers use to improve product sales and brand image. Renew your subscription Subscribe to the magazine Sign up for email newsletters

A panel of professionals answers your questions. Submit your questions.
		Michael McKelvie Gift Cards and Reward Cards
		Bob Bell Tie-in Partnerships
		Dave Hunt Rebates
		Bruce Hollander Sweepstakes
		Joel Parent Interactive
		Become an Expert More Info