Home Depot Shuffles Execs, Names Adams CMO
The Home Depot promoted Roger Adams to CMO last week in a management shuffle that separates marketing from merchandising in order to improve both at the store level. ...
Live from PROMO Live: McDonald's Casting Call Touts Success
It's been four months since McDonald's ended its global call to feature everyday people on its packaging, and the campaign is growing legs. ...
Wal-Mart to Tailor Merchandise Mix, In-Store TV
Wal-Mart Stores has begun a store segmentation process that will tailor merchandise to a store's local consumer base. ...
Sesame Workshop Backs Organic Foods
Sesame Street characters are going organic under a new deal with Earth's Best to put some of the show's favorite characters on organic frozen food and baby food products. ...
Scotties Sends Out 'Softness' Message
Scotties is out with a series of promotions that reach consumers in multiple touch points with a message of "softness." ...
KB Launches Grandparents Rewards Club
To stand out among the cluttered retail environment, KB Toys is rolling out a new rewards program, just for grandparents. Timed in advance of the holiday shopping season, the program dangles a weekly discount for age-specific shoppers. ...
Adding a Twist, Chase Offers Cash or Points for Loyalty
Chase Bank is freeing up the way consumers handle their rewards through a new credit card offering which lets consumers choose points or cash for their loyalty. ...
Kraft Lends Stove Top to Dinners by Design
Stove Top stuffing mix is the main ingredient in a joint promotion between Kraft Foods and meal-assembly firm Dinner by Design. ...
Nickelodeon, Produce Marketers Play In-Store
Nickelodeon sends Dora the Explorer to produce departments in more than 1,000 supermarkets this month in a joint promotion with non-profit Produce for Kids. ...
7-Eleven Stores Rev Up for NASCAR
7-Eleven stores in Dallas and Fort Worth, TX are capitalizing on their position as the Official Convenience Store of Texas Motor Speedway (TMS) and qualifying title sponsor by giving away 100,000 free and reduced-price tickets to a NASCAR triple-header race weekend in November. ...
Brands Monkey Around with Curious George DVD Tie-Ins
Brand marketers are pulling out all the stops in a new marketing and promotional campaign around Universal Studios Home Entertainment's upcoming DVD release Curious George. ...
Supervalu, Nickelodeon Celebrate Family Day
Grocery giant Supervalu celebrates Family Day today with a slate of in-store events spotlighting the family dinner. ...
Toys 'R' Us Plays Deal or No Deal In-Store
Toys 'R' Us is bringing NBC's hit TV show Deal or No Deal in-store with an instant-win game dangling a $1 million prize. ...
SpaWish Simplifies Loyalty Program
SpaWish.com has launched a new loyalty program that trumps the old one with its simplicity and ability to keep customers engaged. ...
Energizer Plays Music Online, In-Pack
Energizer Co. is giving the Energizer Bunny a new backbeat with "Studio AA," a promotion platform for in-pack and online music offers. ...
Macy's Ads, Events Tout Its National Conversion
Macy's breaks its first national ads and a slate of local events as 400 regional department stores convert to the Macy's name this weekend. ...
Dunlop Dangles Eyewear for Tires
Would you like a pair of eyeglasses to go with those tires? ...
Maritz Incentives Debuts Global Rewards Catalog
Maritz Incentives has launched the "exclusively yours" global rewards catalog that tailors employee reward selection based on region and country, as well as native language and culture. ...
Whirlpool Spins Love and Laundry Social Events
One never knows the connections that can be made when singles get together to do the laundry. As such, Whirlpool is taking its laundry appliances to the social scene by hosting Spin Cycle events that will give singles a chance to meet, mingle and have some good clean fun while playing laundry-themed games that can earn them Whirlpool prizes. ...
Judge Replaces Linton at Best Buy
Retail giant Best Buy has named Barry Judge to lead marketing after the surprise departure of Mike Linton. ...
ESPN's College Football's a Touchdown for Home Depot
The Home Depot is building on a three-year relationship with ESPN scoring a new deal to return as the presenting sponsor of the cable network's college football show College GameDay. ...
Sara Lee Breaks 'Joy' Umbrella Campaign
Sara Lee Food & Beverage this week begins its first-ever umbrella campaign for its deli, bakery and dessert lines, introducing the theme "The Joy of Eating." ...
P&I Postscripts
U.K. GROCER TESCO: is rewarding its 13 million...ODYSSEY CRUISES: which operates a luxury cruise vessel on the Potamac River, will......
Wal-Mart Taps Saatchi & Saatchi X as In-Store AOR
Wal-Mart Stores named Saatchi & Saatchi X as its first AOR for shopper and in-store communications. ...
Levi's Struts into Wal-Mart, Sears
Levi Strauss & Co. is headed to Wal-Mart this weekend to show off its Signature jeans. ...
