The Meaning of Christmas
Christmas is back. Not that it ever went anywhere, but retailers are using the name in their marketing after years of preferring the more generic What...
Sears Helps with Holiday for Military Families
Sears Holding Corp. has added a cause-marketing overlay to its holiday shopping site, ReadySetHoliday.com. ...
Wal-Mart Launches DVD Downloads
Wal-Mart Stores jumps into the video-download market today with a promotional offer on Superman Returns. ...
PayPal Tries Rebates for Holidays
Payment processor PayPal has added rebates to its repertoire of holiday promotions for online retailers and its own parent, eBay. ...
Promos Boost Black Friday Sales
Early-bird promotions and price cuts on hot items helped boost retail sales over Black Friday Weekend. ...
KB Toys Woos Grandparents with Discounts
Toy retailer KB Toys touts its fledgling Grandparents' Rewards Club with extended discounts designed to recruit new members. ...
Start-up Toothpaste Hooks up with Victoria's Secret
Move over Crest. Starbrite Whitening Toothpaste, a newcomer to a very crowded category, has a date with Victoria's Secret. ...
Sony Opens Pop-Up to Reach Mexican-Americans
Sony Electronics is opening a pop-up store today as part of a major Hispanic marketing initiative. At the store, consumers can purchase electronics and ship them directly to friends or relatives in Mexico. ...
Marketing Helps Fuel 12% Wal-Mart Growth
Wal-Mart is starting the holiday season in the black with positive third quarter sales, and is banking on its Christmas marketing strategy to keep the registers ringing. ...
Cheerios Puts Books in 5 Million Boxes
General Mills said today that it is repeating its Spoonful of Stories campaign for the fifth year, putting 5 million kids' books inside boxes of Cheerios cereal. ...
e-Miles Rewards Airline Miles for Ad Views
Beginning in January, four airlines will send out 20 million e-mails inviting their customers to watch online ads in exchange for airline miles. ...
Travelocity Debuts Gift Card at Retail
Travelocity, which last month launched a loyalty program for its VIP customers, is entering the gift card business. ...
Court TV Brings Murder to Viewers in New Campaign
Court TV is invoking a bit of murder mayhem under a new marketing campaign that seeds mysterious messages to unsuspecting consumers. ...
Toys "R" Us Supports Toys for Tots
Toys "R" Us today begins a Million Toy Drive campaign to support the U.S. Marines' Toys for Tots Foundation. ...
Kellogg Puts Tunes in 20 Million Pop-Tarts
Kellogg is putting music in 20 million boxes of Pop-Tarts in an effort to court teens. ...
Wal-Mart Joins Project Apollo
Wal-Mart Stores has signed on to Project Apollo to study its own in-store media network and its $600 million in traditional advertising. ...
M-A-C and Barbie in 'Adult' Scheme Set for Spring Debut
Cosmetics brand M-A-C and Barbie are partnering for an "adult targeted" project set to launch in spring 2007. ...
Volkswagen Offers Electric Guitar as Incentive
Volkswagen has moved beyond flower power. It is out with a fresh incentive to drive sales among young people, a tricked-out guitar that can be played through the vehicle's audio system. ...
Best Buy Ties SpongeBob SquarePants Search to Holiday Cause
Best Buy is getting a boost from a well-known yellow sponge for a charitable holiday campaign, dangling the chance for New Yorkers to win branded gift cards for solving clues to find SpongeBob SquarePants street teams. ...
Lay's Readies Chef Tour
Frito-Lay has recruited personal chef Dave Lieberman for a supermarket tour touting sunflower oil. ...
Kellogg Puts Xbox Games In 80 Million Boxes
Kellogg Co. will put Xbox 360 games in 80 million cereal and snack boxes in its highest-value promotion ever. ...
Consumers Flock to Hotel vs. Travel Sites Thanks to Rewards
Eager to avoid the cost of "middleman" sites, hotel Web sites are building an edge: Consumers who are members in a hotel loyalty program more often choose the hotel's Web booking program first. ...
Miller Relies on Word-of-Mouth to Push Holiday Lager
Miller Brewing Co. is out with a chocolate lager, adding another layer of flavors to the $9 billion beer industry as it attempts to stave off a consumer shift towards spirits like vodka and rum. ...
7-Eleven New Start Time for White Sox Games
7-Eleven is ramping up its image in the Chicago area by letting Chicagoans know that apart from being a convenience store, 7:11 is now the new start time for home games of the Chicago White Sox. 7-Eleven inked the sponsorship deal with the Major League Baseball team last week that will run through 2009. ...
Wendy's Sharpens Focus with $31 Million Baja Fresh Sale
Wendy's International, Inc. said it is focusing its efforts on its main Wendy's franchise with the sale of the Baja Fresh Mexican Grill restaurant chain. ...
