Best Buy Gives Police An Early Ride
Best Buy is extending its presenting sponsorship of The Police’s summer tour with a special perk for Best Buy Reward Zone members....
Fruits and Veggies Get New Branding
The produce industry wants you to clean your plate. ...
Former Blockbuster Marketing Executive Joins Applebee's As CMO
Applebee's has named former Blockbuster marketing executive George Williams as the company's new chief marketing officer. The post took effect Feb. 9....
Stop & Shop Tailors Ads to Consumers as they Shop
Stop & Shop Supermarket Co. is testing a mix of in-store TV and radio with on-cart devices that tailor ads to shoppers while they browse the aisles....
Supervalu Names Parker as Its First CMO
Grocery giant Supervalu has hired its first chief marketing officer, six months after completing its $17.4 billion buyout of Albertsons....
How Would You Do?
Starting this month, Wal-Mart is keeping score. And yes, size and shape matter. ...
Smoke-Free Zone
Thano Chaltas has done some daring things during his first year as vice president of marketing at U.S. Smokeless Tobacco Co. For one, he handed the firm's...
Pet Friendly
Pet owners love their pets and the retail stores know it. But PetSmart and Petco have two very different strategies for building customer loyalty and...
Wal-Mart Moves CMO Fleming to Merchandising Post
Wal-Mart’s CMO John Fleming has a new job. He has been named chief merchandising officer as part of a new merchandising strategy that matches brands to specific areas of the store, and to shopper segments. ...
7-Eleven Signs 18 Sports Sponsorships
7-Eleven is playing sports hard this year as part of its local marketing strategy....
Walden In, Chow Out at Sears
Sears Holdings Corp. named John Walden its first-ever chief customer officer just days after the abrupt departure of Sears Roebuck & Co.’s chief marketing officer Joan Chow....
Pepsi Pulls Out all the Stops to Engage Young People with Packaging
In a bold marketing move, Pepsi is rotating its packaging—with a huge play on interactivity—on a regular basis to keep up interest for its core audience, teens and young adults...
Sesame Workshop Launches Apple Program with Hannaford
Sesame Workshop and Hannaford Supermarkets are hoping to give kids a little encouragement to eat apples with the help from Grover and friends....
Dunkin’ Donuts Offers Incentives to Boost Stored-Value Card Sales
Dunkin’ Donuts is doling out extra incentives to promote its branded stored-value cards....
Pop-Tarts Play Trivial Pursuits
Kellogg and Hasbro have served up a playful version of Pop-Tarts, with Trivial Pursuit questions printed right on the pastries...
Wild Oats Pushes "Healthy Aging" In-store
Natural foods grocer Wild Oats is launching an in-store program to teach consumers how to age gracefully...
Sunny Days for Sale
Maura Regan not only knows how to sell Sesame Street, she knows how not to sell it. Regan, Sesame Workshop's vice president and general manager of global...
The RED Brigade
U.S. shoppers can expect to see a lot more red this year as Product RED, a celebrity driven charity, adds new partners and products. But it remains to...
And Now, a Toast for Pregnant Women
A kosher juice maker is hosting an unusual sampling program to a very targeted audience this New Year's Eve....
Choice Hotels Tap Brown to Lead Loyalty Program
Choice Hotels International has named Greg Brown as vice president of the company's Choice Privileges rewards program, a new post....
Reactrix Forms Mall Network For Animated Displays
Reactrix Systems is bringing its distinctive interactive displays to malls nationally through a series of deals the media company struck last week....
Mars Readies Goodlife Pet Food
Mars Pet Care Co. will launch a high-end pet food brand next month with a slate of in-store promotions and a TV and print campaign...
Circuit City, Best Buy, Others, Enhance Gift Cards
Circuit City's newest gift card is just as valuable at the DVD player as it is at the cash register. Circuit City is the first U.S. retailer to issue a gift card that doubles as a DVD. The card, designed for the holidays, carries a sample from eMusic, TV commercials, product information and a game. ...
Frigo Plays Nintendo on 8 Million Packs
Frigo cheese is setting up a play date between kids and Mario....
Ah Choooooooo!
Want to create brand impact? Hand out an item that can be found in most women's purses, especially at this time of year. Tissues. ...
